Advertising Manager Job Description Template

The advertising manager plays an integral role in developing and executing advertising campaigns for a company or organization. This job entails coordinating with various departments to create and implement marketing strategies that boost brand awareness, generate leads, and increase revenue. The advertising manager job description template outlines the key responsibilities, qualifications, and skills required for this position. It serves as a guide for both employers and job seekers to ensure a successful recruitment process.

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Job Description:

We are seeking an experienced Advertising Manager to join our team. As an Advertising Manager, you will be responsible for planning, implementing and managing advertising campaigns that promote our company's products and services.


  • Developing advertising strategies that effectively target our audience
  • Managing and coordinating advertising campaigns across multiple channels (print, digital, social media, etc.)
  • Working with cross-functional teams (marketing, design, sales) to develop and execute campaigns
  • Monitoring and analyzing campaign performance metrics to make data-driven decisions
  • Collaborating with external vendors, agencies, and partners to execute campaigns
  • Staying up-to-date with industry trends and best practices, and adapting strategies accordingly


  • Bachelor's degree in Marketing, Advertising, or a related field
  • 5+ years of experience in advertising or marketing
  • Experience with both traditional and digital advertising channels
  • Strong communication and project management skills
  • Ability to work effectively in a team environment

If you are a highly motivated individual with a passion for advertising and a track record of success, we encourage you to apply for this exciting opportunity.


As a business, it's important to have a skilled and experienced Advertising Manager who can strategize and execute effective advertising campaigns. However, finding the right candidate for this role can be a challenge, which is why creating a clear and detailed job posting is key.

Job Title and Overview

The job title is the first thing potential candidates will see, so it should accurately reflect the role and responsibilities. The title for this position should be Advertising Manager. In the overview section, provide a brief summary of the role and the company.

  • Working as an Advertising Manager at [Company Name] will give you the opportunity to showcase your creativity and passion for advertising while leading a team to success.
  • Responsibilities

    List out the primary responsibilities of the Advertising Manager role. Be specific and detailed so that candidates understand what they will be expected to do on a daily basis.

  • Develop and implement advertising campaigns across multiple channels, including television, radio, print, and digital.
  • Create and manage a budget for advertising campaigns, ensuring that all spending is within company guidelines and is generating a positive return on investment.
  • Collaborate with other departments, such as Sales and Marketing, to ensure that advertising is aligned with overall business objectives.
  • Manage and lead a team of advertising professionals, including copywriters, designers, and media planners, ensuring that all work is high quality and completed on time.
  • Analyze campaign data, identifying areas for improvement and making adjustments as needed.
  • Qualifications

    Outline the required qualifications for the position, including education, experience, technical skills, and soft skills. This section should be based on what your company needs for the role, but some common qualifications for an Advertising Manager might include:

  • Bachelor's degree in Marketing, Advertising, or a related field
  • 5+ years of experience in advertising, with a proven track record of success in developing and executing high-impact campaigns
  • Experience managing and leading a team
  • Excellent communication, collaboration, and leadership skills
  • Application Process

    Provide clear instructions on how candidates should apply for the role. Include a deadline for submissions, as well as any relevant details, such as whether a cover letter or portfolio is required.

  • To apply for the Advertising Manager position, please send your resume and cover letter to [Contact Person Name] at [Contact Person Email Address] by [Deadline]. In your cover letter, please highlight your relevant experience and explain why you're interested in this role.
  • Conclusion

    By following these guidelines, you can create a compelling and detailed job posting for an Advertising Manager that will attract top talent to your company. Be sure to proofread your job posting for errors and clarity, and remember to include all necessary information so that candidates have a clear understanding of the role and how to apply for it.

    What skills should I look for in an Advertising Manager?

    An effective Advertising Manager should have a wide range of skills, including:

  • Excellent communication skills, both written and verbal
  • Strong leadership abilities, with the ability to motivate and inspire a team
  • An analytical mindset, with the ability to crunch numbers and analyze data to inform advertising decisions
  • Creativity and a strong understanding of the advertising industry, including current trends and best practices
  • Experience with advertising platforms and tools, such as SEO, Google AdWords, and social media advertising
  • What should I include in an Advertising Manager job description?

    An effective Advertising Manager job description should include:

  • An overview of the role, including the key responsibilities and objectives
  • The qualifications required, including education, experience, and industry certifications
  • A detailed list of the key skills required for the role
  • The salary range for the position
  • A summary of the benefits package on offer
  • How do I attract top talent to my Advertising Manager job posting?

    Here are a few tips to attract the best candidates to your Advertising Manager job posting:

  • Make sure your job description is clear, concise, and engaging
  • Highlight any unique or exciting aspects of the role and your company
  • Showcase the perks and benefits of working for your company
  • Post your job on relevant job boards and social media platforms
  • Encourage current employees to refer candidates and offer a referral bonus incentive
  • What questions should I ask candidates during the interview process?

    Here are some interview questions you should consider asking candidates:

  • What experience do you have managing advertising campaigns?
  • Tell me about a successful campaign you've led. What was the goal, how did you measure success, and what challenges did you overcome?
  • How do you stay up-to-date with the latest advertising trends and best practices?
  • What tools and platforms are you experienced with?
  • How do you collaborate with other teams, such as Marketing or Sales, to ensure advertising campaigns align with overall business goals?
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