Advertising Sales Representative Job Description Template

The Advertising Sales Representative job involves generating and selling advertising space in a variety of mediums. This job requires a persuasive and confident approach to sales, as well as excellent communication skills. The role involves building relationships with clients and advertising agencies, identifying new business opportunities and executing sales strategies to meet revenue targets. If you have a passion for sales and a drive to succeed, then this could be the perfect job for you.

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Job Description

As an Advertising Sales Representative, you will be responsible for generating revenue by selling advertising space in print, online, and digital platforms. You will interact with clients, develop and maintain business relationships, and negotiate deals.


  • Identify potential clients and generate leads through market research and networking
  • Contact clients to set up meetings and present advertising proposals
  • Manage and maintain business relationships with current clients and identify opportunities to upsell and cross-sell advertising space
  • Negotiate advertising rates and contracts
  • Collaborate with advertising design and production teams to ensure client needs and expectations are met
  • Create and maintain accurate records of client interactions, sales, and advertising space inventory
  • Stay up-to-date with industry trends, competition, and market conditions


  • Bachelor's degree in business, marketing, or a related field
  • Proven experience in advertising sales or a related field
  • Excellent communication and negotiation skills
  • Strong organizational and time management skills
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office and customer relationship management software

If you are a results-driven individual with a passion for sales and advertising, we encourage you to apply for this exciting opportunity.


Advertising Sales Representatives play a vital role in the success of a company's marketing efforts. They are responsible for selling advertising space to businesses and organizations that want to reach a specific audience. If you're looking to hire an Advertising Sales Representative, creating an effective job posting is critical. Here's how to create an Advertising Sales Representative job posting that will attract top talent.

1. Start with a clear job title

The title of your job posting is the first thing potential candidates will see, so it's important to make it clear and concise. Use a job title that accurately reflects the responsibilities of the position, such as "Advertising Sales Representative" or "Advertising Sales Executive."

2. Describe the responsibilities of the role

In this section, you'll want to provide a detailed overview of the job responsibilities. A few things to include:

  • Sell advertising space to businesses and organizations
  • Identify and develop new customer accounts
  • Create and deliver effective sales presentations
  • Research industry trends and stay up-to-date with industry news
  • Collaborate with the marketing team to develop advertising campaigns

3. Highlight the qualifications you're looking for

In this section, you'll want to describe the qualifications and experience you're looking for in an Advertising Sales Representative. Some key qualifications to highlight include:

  • Bachelor's degree in marketing, business or related field
  • Proven track record of successful sales experience
  • Excellent communication and negotiation skills
  • Ability to build and maintain strong relationships with clients
  • Understanding of the advertising industry and current trends

4. Provide information about your company culture

Candidates want to know what it's like to work for your company. Give them a sense of your culture by describing your company values, work-life balance, and any employee benefits you offer.

5. Include instructions for applying

Provide clear instructions for candidates to apply for the position. Include a link to your company's job application portal, and provide an email address or phone number they can use to contact you with questions.


A well-written job posting can help you attract qualified candidates for your Advertising Sales Representative position. By following these guidelines, you can create a job posting that will get noticed and help you find the right person for the job.

FAQs on Creating Advertising Sales Representative Job Posting

What should be included in an Advertising Sales Representative job posting?

An effective job posting for an Advertising Sales Representative should include the following:

  • A clear job title and location
  • A brief company overview and its values
  • The job description, qualifications and requirements such as education, experience and skills
  • The salary and benefits package
  • Instructions on how to apply and the deadline for application submission
  • How can I make my Advertising Sales Representative job posting stand out from the rest?

    To make your job posting stand out in the highly competitive world of job ads, consider the following:

  • Use a catchy headline that can capture the applicant's attention and interest
  • Be specific and use descriptive language to emphasize the job responsibilities and requirements
  • Highlight unique features of the job or the company culture
  • Showcase the company's track record of success and achievements
  • Should I provide a salary range for the Advertising Sales Representative job posting?

    Yes, providing a salary range can attract more qualified candidates and show transparency in your hiring process. However, remember to consider market research and industry standards when determining the salary range for the position.

    What are some common mistakes to avoid in my Advertising Sales Representative job posting?

    Some common mistakes to avoid are:

  • Using vague terms, such as "competitive salary" without specifying what that means
  • Highlighting the company's needs instead of the benefits of working for the company
  • Using jargon or industry-specific terminology that may be an obstacle in attracting potential candidates
  • Ignoring the inclusion of diversity and inclusivity in your job posting
  • What are some effective tips for attracting a diverse pool of candidates?

    Consider the following tips for providing inclusive recruiting:

  • Use non-biased language in the job posting
  • Focus on the applicant's fit for the position rather than their background
  • Showcase the company's commitment to diversity and inclusivity through previous achievements or current initiatives
  • Provide clear instructions on how candidates can request accommodations during the application process
  • Should I include any additional information in the Advertising Sales Representative job posting?

    While it is not necessary, an effective job posting can include additional information such as:

  • Employee testimonials or success stories
  • Awards or recognition the company has received
  • Details on company perks, volunteer opportunities or training and development benefits
  • The company's mission and purpose statement
  • How can I ensure my Advertising Sales Representative job posting is legally compliant?

    To ensure your job posting is legally compliant, consider the following:

  • Include all necessary equal employment opportunity (EEO) statements
  • Avoid using discriminatory language or requirements in the job description
  • Adhere to state and federal laws regarding employment
  • Follow your company's recruiting policies and procedures
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