Brand Marketing Manager Job Description Template

The Brand Marketing Manager is responsible for developing and executing strategic marketing plans to increase brand awareness and drive revenue growth. They work closely with cross-functional teams to ensure consistent messaging and brand alignment across all channels. The ideal candidate has experience in brand management, market research, and campaign development.

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Job Overview

The Brand Marketing Manager will be responsible for developing and executing marketing campaigns to build and promote our brand. This involves collaborating with various teams, including product, design, and sales, to develop and implement marketing strategies that align with our objectives and resonate with our target audience.

Key Responsibilities:

  • Develop and implement marketing strategies that promote and build our brand
  • Collaborate with product, design, and sales teams to align marketing efforts with business objectives
  • Create and manage marketing campaigns across various channels, including digital, social, and print
  • Conduct market research and analyze industry trends to identify opportunities and gaps in the market
  • Develop and maintain brand guidelines to ensure consistency across all marketing efforts
  • Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed
  • Manage external vendors and agencies to execute marketing initiatives
  • Stay up-to-date with marketing trends and constantly identify new opportunities to build our brand


  • Bachelor's degree in marketing, business, or a related field
  • Proven experience as a brand marketing manager or similar role
  • Demonstrated success in developing and executing marketing campaigns
  • Strong project management skills and ability to manage multiple projects concurrently
  • Excellent communication skills and ability to collaborate with cross-functional teams
  • Strong analytical skills and ability to use data to make informed decisions
  • Familiarity with digital marketing tools and channels, including social media and email marketing
  • Experience managing external vendors and agencies


As a business grows, it becomes necessary to create a brand marketing manager position to establish and promote a brand. The brand marketing manager is responsible for developing and implementing marketing strategies to build brand awareness and increase revenue. Finding the right candidate for this position can be challenging, but creating an effective job posting can increase your chances of attracting the best candidates.

Job Title and Overview

The job title should clearly indicate that the position is for a brand marketing manager. The job overview should describe the responsibilities of the position, including:

  • Developing and executing brand marketing strategies
  • Creating and managing marketing campaigns
  • Collaborating with other teams to ensure consistent messaging and branding
  • Analyzing data and results to optimize marketing efforts
  • Managing marketing budgets
  • Overseeing the development of marketing materials and content


The qualifications section should include the necessary education, experience, and skills required for the position. This could include:

  • A bachelor's or master's degree in marketing or a related field
  • 5+ years of experience in brand marketing or a related field
  • A strong understanding of branding and marketing principles
  • Experience with social media and digital marketing strategies
  • Excellent communication and project management skills

Culture and Values

In this section, describe your company's culture and values. Highlight what makes your company unique and what you offer to employees. This can include things like collaborative work environments, flexible work arrangements, opportunities for learning and growth, and community involvement.

Application Process

In this section, outline the application process. Include information on how to submit a resume and cover letter, any required application materials, and the timeline for the hiring process. It's also helpful to note whether you will follow up with candidates, and how you will do so.


The closing should encourage candidates to apply and express excitement about the opportunity to join your team. Thank candidates for their interest and let them know that you look forward to reviewing their applications.


Creating an effective brand marketing manager job posting can help you find the right candidate to develop and promote your brand. A clear job title, job overview, qualifications, information about your company culture, and a clear application process are all essential components of an effective job posting.

Frequently asked questions on creating Brand Marketing Manager job posting

If you're a hiring manager or an HR professional tasked to create a job posting for a Brand Marketing Manager, you might have a few questions in mind. In this article, we'll answer some of the most commonly asked questions about crafting a job description that attracts the right talent, highlights essential qualifications and skills, and stands out in a crowded job market.

What should I include in the job description for a Brand Marketing Manager?

A job description for a Brand Marketing Manager should contain a summary of the role's expected duties, the qualifications you're looking for, and the compensation package you're offering. In addition, you should highlight the company's culture and values, the products and services the Brand Marketing Manager will work on, and the kind of customers they will engage with. It's also essential to provide clear expectations, including measurable goals and metrics, as well as the steps for career development and growth.

Should I mention preferred qualifications or specific experience requirements?

Yes, you should include both preferred qualifications and specific experience requirements in your job posting. This helps narrow the pool of qualified candidates and saves you time during the selection process. The preferred qualifications might include formal education, certifications, or practical experience in certain areas. Specific experience requirements should include the number of years of experience required in a specific role, industry or project.

What are some best practices to follow when writing a Brand Marketing Manager job description?

When creating a job description for a Brand Marketing Manager, keep these best practices in mind: - Use clear, concise language that's easy to read and understand. - Highlight the company's values, culture, and unique selling propositions (USPs). - Include the essential responsibilities of the job, including specific goals and metrics. - Specify the qualifications and experience requirements for the role. - Use bullet points and short paragraphs to highlight key points. - Ensure your job posting is free from bias and promotes diversity and inclusion. - Make sure your job posting is formatted properly, and the company's branding and messaging are consistent.

How can I make my job posting stand out from the rest?

To make your job posting stand out from the crowd, use a creative title that highlights the most significant benefit of the role, for example, "Join us as an Innovative Brand Marketing Manager" or "Drive Growth and Innovation as a Brand Marketing Manager." Use vibrant language and pictures, showcase any unique company benefits, and make sure your job posting is posted on relevant channels.

How can I attract diverse candidates to apply for the position?

To attract a diverse pool of candidates, start by reviewing your job posting for any unintentional bias. Ensure you're not using gendered language, and be mindful of language that might deter underrepresented groups. Use a job board specialized in diversity and inclusion or offer referral bonuses to the current staff. Highlight company values around diversity and inclusion in the job description, such as family-friendly benefits or employee resource groups to promote a more diverse workforce.

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