Counter Manager Job Description Template

The Counter Manager is responsible for overseeing the daily operations of a retail sales counter. They are responsible for managing staff, setting sales goals, and ensuring exceptional customer service. This job description template outlines the key responsibilities and requirements for this position.

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Position Summary

The Counter Manager is responsible for overseeing the daily operations of the retail counter, managing the sales team, and ensuring excellent customer service.

Essential Duties and Responsibilities

  • Manage and motivate sales team to meet sales goals and provide excellent customer service
  • Monitor inventory levels and order merchandise as needed
  • Maintain visual merchandising standards and ensure the counter is clean and organized
  • Assist customers with product selection and provide product knowledge
  • Process transactions and handle cash and credit card payments
  • Complete administrative tasks such as scheduling and payroll
  • Train sales team on sales techniques, product knowledge, and customer service


  • High school diploma or equivalent
  • Previous retail sales experience required
  • Strong leadership and communication skills
  • Ability to multitask and work in a fast-paced environment
  • Knowledge of basic math and computer skills

Physical Demands

  • Standing for extended periods of time
  • Lifting up to 50 pounds
  • Ability to climb ladders and reach high shelves

Work Environment

The Counter Manager works in a retail environment and may be exposed to noisy, hot, or cold conditions.

What is a Counter Manager?

A Counter Manager is an employee responsible for managing and supervising a retail sales team. Their main role is to oversee the sales of products and ensure customer satisfaction. They are responsible for setting sales goals, creating promotional strategies, and managing inventory levels. Counter Managers are also responsible for ensuring that the store is clean and well-organized, and they may also be responsible for training new employees.

How to Create a Counter Manager Job Posting?

Creating an effective job posting is critical to attracting the right applicants for your open Counter Manager position. Here are some tips to help get you started:

1. Choose a Strong Job Title

The job title is the first thing potential applicants will see, and it should clearly reflect the job responsibilities. A good title for a Counter Manager job posting might be "Retail Sales Manager" or "Customer Service Manager."

2. Highlight Job Responsibilities

List the key responsibilities of the job. This should include managing sales, supervising employees, developing promotional strategies, monitoring inventory levels, and ensuring customer satisfaction. Be specific about the skills the job requires and any qualifications the applicant should have, such as experience in retail sales management or a degree in business.

3. Provide Information on Pay and Benefits

Potential applicants will want to know the salary range for the job and any benefits that come with the position, such as health insurance or retirement plans. Provide as much information as possible to help attract top candidates.

4. Share Your Company Culture and Values

A job posting is also an opportunity to showcase your company culture and values. Provide information about your company’s mission, vision, and values. Be clear about what you expect from your employees and what kind of work environment they can expect.

5. Proofread Your Posting

Before you post your job, make sure to proofread the job description carefully. Typos and grammatical errors can make your company look unprofessional, and they can also deter potential applicants from applying for the job. A well-written job posting is more likely to attract top candidates for your open Counter Manager position.


A well-crafted job posting is critical to attracting top candidates for any open position, including a Counter Manager job. By clearly outlining the key responsibilities of the job, as well as the qualifications and skills the job requires, you can attract the best talent to your company. Follow these tips to create a great job posting and find the perfect person for your open Counter Manager position.

What is a Counter Manager and what are their responsibilities?

A Counter Manager is an individual who works in the retail industry and manages a section/group of products, usually a beauty or cosmetic counter. Their responsibilities include managing inventory, tracking and reporting sales, providing customer service and ensuring that their counter is presentable and attractive.

What skills are typically required of a Counter Manager?

A successful Counter Manager should have a combination of excellent organizational skills, customer service skills, and extensive knowledge of the products and brands they are managing. They should be able to multitask and have strong communication skills. Additionally, experience in sales and the ability to work well in a fast-paced environment is crucial.

What qualifications are typically required to become a Counter Manager?

Typically, a high school diploma or equivalent is required. However, some employers may require previous experience in sales, retail or customer service. Having a degree or certification in a related field, such as fashion or business, can also be beneficial.

What are the typical working hours for a Counter Manager?

Counter Managers usually work full-time, however, their work schedule may vary. Many Counter Managers work weekends, evenings, and holidays, to accommodate the schedule of their customers. They may also have to work late hours during special events or promotions.

What are some common mistakes to avoid when creating a Counter Manager job posting?

  • Being too vague: Job postings should be clear about the duties and responsibilities required of the position, as well as the qualifications and skills required.
  • Being too specific: Avoid listing too many specific requirements or qualifications, as this may turn off potential candidates who may not meet all criteria listed.
  • Including too many mundane tasks: Try to focus on the most compelling and critical tasks and responsibilities in the job posting rather than including every detail.
  • Not including information about the company: Make sure to include information about the company culture, mission, and values in the job posting to help potential candidates understand the work environment they will be joining.
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