Digital Account Manager Job Description Template

As the Digital Account Manager, you will be responsible for overseeing and managing client accounts in the digital realm. This will include creating and implementing digital marketing strategies, communicating with clients to understand their needs, and ensuring that projects are delivered on time and within budget. We are looking for someone with exceptional communication skills, a strong understanding of digital marketing, and the ability to multitask and manage multiple projects. If you are an experienced digital marketer looking for a challenging and rewarding role, we encourage you to apply.

1437 people used this job description template, 47 people have rated it.

Digital Account Manager

We are seeking an experienced Digital Account Manager to oversee a portfolio of client accounts and ensure their satisfaction with our digital marketing services. As a Digital Account Manager, you will be responsible for building and maintaining relationships with clients, providing strategic guidance, and communicating campaign performance.


  • Manage a portfolio of client accounts and act as the primary point of contact
  • Collaborate with internal teams to develop and execute digital marketing strategies
  • Provide strategic guidance to clients and offer solutions to achieve their business goals
  • Monitor campaign performance and communicate results to clients
  • Identify opportunities to upsell additional products or services to clients
  • Ensure client satisfaction and resolve any issues in a timely and professional manner
  • Stay up-to-date with industry trends and best practices to continually improve our services


  • 3+ years of experience in digital account management, preferably in an agency setting
  • Bachelor's degree in Marketing, Communications, or a related field
  • Strong communication and interpersonal skills
  • Proven track record of building and maintaining client relationships
  • Ability to think strategically and provide effective solutions
  • Experience with digital marketing channels such as SEO, PPC, social media, email marketing, etc.
  • Knowledge of web analytics tools and data analysis
  • Ability to work independently and manage multiple priorities


Digital Account Managers are pivotal roles in modern businesses that ensure clients' digital requirements are met. They focus on maintaining good customer relationships, meeting sales targets and ensuring clients get the best possible outcomes from digital marketing campaigns. A thoughtful and comprehensive job advertisement for digital account managers is vital when trying to attract the best talent in this competitive industry.

Job Title

The job title should include the specific role of the Account Manager in the title, either as "Digital Account Manager," "Digital Marketing Account Manager" or "Digital Account Executive."

Job Description

The job description should include a brief role summary, required qualifications or experience, and key responsibilities of the role. Make the job posting straightforward and easy to understand to catch the right candidate's attention.

  • Manage and grow sales for clients through email, phone and digital campaigns
  • Aligning client requirements with the best practices and the right strategic direction
  • Develop long-term relationships by understanding clients' specific needs and delivering results
  • Develop and maintain budgets and forecasts to ensure profitability
  • Collaborate with cross-functional teams to develop and execute campaigns
  • Estimate expected account profitability and anticipate client needs
  • Monitor industry trends, client feedback and competitor activity
  • Ensure customer success and satisfaction through proactive client engagement
  • Identify areas of improvement in existing campaigns
  • Experience with website design, development and maintenance

    Required Skills & Experience

    Your ideal Digital Account Manager candidate should have a combination of soft skills and technical expertise. Experience with software tools such as Google Analytics, Adobe Creative Suite, or Salesforce Marketing Cloud is an added advantage. A comprehensive understanding of web analytics, SEO/SEM and PPC strategies will also set candidates apart.

  • Bachelor's Degree in Marketing, Communications, Business, Digital Marketing or related field
  • 3+ years' experience in digital account management or sales
  • Strong interpersonal, communication and networking skills
  • Familiarity with digital marketing practices, tools and technologies
  • Analytical, data-driven and excellent problem solving skills
  • Excellent verbal and written communication skills
  • Ability to manage multiple priorities and meet deadlines
  • Self-starter who works independently and as part of a team

    Salary & Benefits

    Salary is a critical consideration when attracting the right candidate. Include the salary range on the job posting, and if possible, add specific benefits and perks.

  • Competitive salary based on qualifications and experience
  • Full-time position with health and dental benefits
  • Flexible work hours or work from home days
  • Annual performance-based bonus
  • Professional development budget for courses and conferences


    The job market is competitive, and getting the right candidate for the job involves more than just a job posting. Writing a comprehensive, informative and thoughtful job posting will help you attract the kind of talent you're after. By following these guidelines and incorporating specific details about the job, its responsibilities, required skills and experience, you can create a job posting that inspires the talent you're after.

    Frequently Asked Questions on Creating Digital Account Manager Job Posting

    1. What Should Be Included in a Digital Account Manager Job Posting?

    A Digital Account Manager Job Posting should include the job title, a brief job description, responsibilities, required qualifications, salary range, work hours, benefits, and contact information.

    2. What are the common qualifications for a Digital Account Manager Job?

    The common qualifications for a Digital Account Manager Job are a bachelor’s degree in business, marketing, communications, or a related field, experience in managing digital marketing campaigns, excellent communication and interpersonal skills, and proficiency in digital marketing tools and technologies such as Google Analytics, SEO, PPC, and social media management.

    3. What Are Some Key Responsibilities of a Digital Account Manager?

    Some key responsibilities of a Digital Account Manager include creating and implementing digital marketing strategies, managing client relationships, monitoring and analyzing data to identify trends and insights, managing budgets, collaborating with cross-functional teams, and being up-to-date with the latest digital marketing trends and technologies.

    4. How Can I Make My Digital Account Manager Job Posting Stand Out?

    You can make your Digital Account Manager Job Posting stand out by using clear and concise language, highlighting the most important duties and responsibilities, emphasizing the required qualifications and desired qualities, mentioning specific achievements and success stories, and offering competitive compensation and benefits.

    5. Where Can I Find Qualified Candidates for My Digital Account Manager Job Posting?

    You can find qualified candidates for your Digital Account Manager Job Posting by posting on job boards, social media, professional networks, and your company website. You can also reach out to recruiting agencies, attend job fairs, and referrals from your employees and colleagues.

  • Get Started

    Start saving time and money on recruiting

    Start today for free to discover how we can help you hire the best talents.

    Get started Get Started!
    This site uses cookies to make it work properly, help us to understand how it’s used and to display content that is more relevant to you. For more information, see our Privacy Policy