Digital Marketing Strategist Job Description Template

Our company is seeking a highly skilled Digital Marketing Strategist to develop and implement effective marketing strategies that align with our business goals. The ideal candidate will have experience in analyzing market trends, identifying target audiences, creating compelling content, and employing various digital marketing techniques to increase brand awareness and drive customer engagement. As the Digital Marketing Strategist, you will be responsible for overseeing all digital marketing campaigns, measuring and analyzing their performance, and continuously optimizing them based on data-driven insights. If you are a creative thinker with excellent communication skills and a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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Digital Marketing Strategist

A digital marketing strategist is a professional responsible for developing and executing the overall digital marketing strategy and plan for a company or organization. This involves working closely with various teams such as content, social media, search engine optimization, and website development to create an integrated digital marketing approach that targets the company's desired audience and achieves business goals.


  • Create, implement, and manage the company's digital marketing strategy.
  • Collaborate with different departments to ensure an integrated approach to marketing that aligns with business goals.
  • Lead the development and execution of multi-channel marketing campaigns across email, social media, paid search, and other channels.
  • Identify and analyze market trends and adjust strategy accordingly to increase effectiveness.
  • Track and analyze key performance indicators and make data-driven decisions to optimize marketing campaigns.
  • Oversee the management of the company's website, ensuring it is optimized for search engines and meets user needs.
  • Stay up-to-date with the latest digital marketing trends and tools, and continuously improve the company's digital marketing strategy.


  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a digital marketing strategist or similar role.
  • Excellent communication, leadership, and project management skills.
  • Familiarity with various digital marketing channels such as email, social media, paid search, and SEO.
  • Experience with web analytics tools such as Google Analytics.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Ability to work in a fast-paced and dynamic environment.
  • Certifications in digital marketing, such as Google AdWords, Analytics, or HubSpot, are a plus.

What is a Digital Marketing Strategist?

A Digital Marketing Strategist is someone who develops and implements digital marketing strategies that help a company achieve its online marketing goals. The Strategist coordinates and manages all digital marketing efforts, including paid media, SEO, content marketing, email marketing, and social media.

How to create a Digital Marketing Strategist job posting

If you are looking to create a job posting for a Digital Marketing Strategist, it's important to include the following key elements:

  • Job Title: Start your job posting with the clear and concise job title, such as "Digital Marketing Strategist."
  • Job Description: Be specific about what the job entails. Clearly describe the responsibilities of the role, including any required skills and experience.
  • Qualifications: List the qualifications necessary to be considered for the role, such as experience with SEO, PPC advertising, and social media marketing.
  • Education and Training: List any required education and training, such as a bachelor's degree in marketing or a related field.
  • Salary and Benefits: Be transparent about the salary range and the benefits offered, such as health insurance, 401(k), and paid time off.
  • Company Culture: Give candidates an insight into your company culture and values. Highlight any company events or team building activities that you have.
  • Application Process: Provide clear instructions for how to apply and what materials to include with the application, such as a resume, cover letter, and writing samples.

Job Description Example:

A Digital Marketing Strategist is responsible for developing and implementing digital marketing strategies that align with the company's goals. The Strategist will be responsible for managing all aspects of digital marketing, including paid media, SEO, content marketing, email marketing, and social media. The ideal candidate will have experience in PPC advertising, Google Analytics, and social media marketing. Additionally, the candidate should possess excellent analytical and problem-solving skills. A bachelor's degree in marketing or a related field is required for this position. This is a full-time position with a competitive salary and benefits package. Our company values work-life balance, and we believe in fostering a positive and collaborative team culture. Please submit your resume, cover letter, and writing samples to apply for this position."

Creating a comprehensive job posting for a Digital Marketing Strategist can help you attract the right candidates for the job. Be sure to include all the necessary information and clearly communicate your company culture and values to make your job posting stand out to candidates.

What is a digital marketing strategist?

A digital marketing strategist is a professional responsible for developing and executing marketing campaigns across various digital channels such as search, social media, email, and display advertising. They combine creativity, data analysis, and technical skills to create effective campaigns that reach the right audience and drive business growth.

What are the key responsibilities of a digital marketing strategist?

  • Develop and execute digital marketing campaigns to achieve business goals.
  • Conduct market research and analyze customer data to identify opportunities and insights for improvement.
  • Create and manage content marketing initiatives including social media, email marketing, blogging, etc.
  • Optimize website content and structure for SEO and user experience.
  • Work with cross-functional teams, including designers, developers, and content creators.
  • Track and report on key performance indicators to measure campaign effectiveness.
  • What qualifications should I look for in a digital marketing strategist?

    Some key qualifications to look for in a digital marketing strategist include:

  • Bachelor’s degree in marketing, digital media, or related fields.
  • 3-5 years of experience in digital marketing strategy and execution.
  • Experience in driving website traffic, boosting engagement and conversions.
  • Knowledge of Google Ads, Facebook Ads, and other digital advertising platforms.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • How do I write an effective job posting for a digital marketing strategist?

    An effective job posting for a digital marketing strategist should have:

  • A clear and concise job title and summary that outlines the key responsibilities and qualifications.
  • A detailed job description that highlights the specific responsibilities of the role, required qualifications and experience, and any preferred qualifications.
  • A section on benefits and perks that the company offers including compensation, health insurance, PTO, etc.
  • A call to action to entice potential applicants to apply for the position.
  • How do I attract more applicants for my digital marketing strategist position?

    To attract more applicants for your digital marketing strategist position, consider:

  • Optimizing your job posting for search engines – use keywords relevant to the role and industry to improve visibility.
  • Posting your job opening on job boards and career sites such as LinkedIn, Glassdoor, Indeed, and SimplyHired.
  • Utilizing social media to promote your job posting to potential candidates.
  • Using employee referral programs to encourage current employees to refer qualified candidates.
  • Conducting virtual job fairs and informational sessions to encourage candidates to learn more about your company and the position.
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