Digital Strategist Job Description Template

Looking to hire a Digital Strategist to join your team? Look no further than this job description template! A Digital Strategist is responsible for developing and implementing digital strategies that drive business growth and engagement with customers. This role requires a deep understanding of digital technologies, consumer behavior, and company goals.

618 people used this job description template, 78 people have rated it.

Job Description

We are looking for a skilled Digital Strategist to join our dynamic team. In this role, you will be responsible for developing and executing effective digital marketing campaigns that drive engagement, conversion, and revenue for our clients. You will work closely with cross-functional teams to identify opportunities, develop strategies, and measure performance.


  • Develop and implement digital marketing strategies, including SEO, SEM, PPC, social media, email marketing, and content marketing
  • Lead the development of comprehensive digital marketing campaigns that align with client goals and objectives
  • Create and manage paid digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Analyze campaign data and provide insights to optimize performance and achieve desired outcomes
  • Develop and maintain relationships with clients, understanding their needs and goals for their digital presence
  • Lead the development of client reports and dashboards to provide insights and track progress towards goals
  • Stay current on industry trends and best practices, and impart knowledge to the team and clients


  • Bachelor's degree in Marketing, Communications, or related field
  • 4+ years of experience in digital marketing, with a focus on strategy development and execution
  • Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing
  • Experience with Google Analytics, Google Ads, Facebook Ads, and LinkedIn Ads
  • Proven ability to develop and maintain client relationships, with excellent communication skills
  • Strong analytical skills, with the ability to interpret data and provide insights to improve campaign performance
  • Ability to work in a fast-paced environment with changing priorities and deadlines

If you are a strategic and results-driven digital marketer, we encourage you to apply for this exciting opportunity.

What is a Digital Strategist?

A digital strategist is someone who specializes in developing and implementing marketing strategies for online platforms such as social media, websites, and email marketing. The role is to ensure that a company's digital marketing efforts align with the overall business objectives.

What are the key responsibilities of a Digital Strategist?

  • Develop a comprehensive digital marketing strategy for the company
  • Manage and maintain the company's online brand presence
  • Create and implement social media marketing campaigns to increase engagement and reach
  • Create and monitor email marketing campaigns to drive traffic and sales
  • Work with other members of the marketing team to ensure cohesive messaging and branding across all channels
  • Stay up-to-date with the latest digital trends and best practices to ensure that the company remains competitive in the market
  • How to create a Digital Strategist job posting?

    When creating a job posting for a digital strategist position, it's important to be clear about the requirements and responsibilities of the role. Here are some tips for creating an effective job posting:

  • Start with a clear job title that accurately reflects the role you are hiring for
  • Describe the key responsibilities of the role, as outlined above
  • Include required qualifications such as education, experience, and specific technical skills
  • Explain what qualities and soft skills you are looking for in a candidate, such as attention to detail, creativity, and strong communication skills
  • Be specific about salary and benefits, including health insurance, vacation time, and any other perks the company offers
  • Include information on how to apply, such as where to send a resume and cover letter, and any other requirements you may have, such as a portfolio or writing sample
  • Why is a strong Digital Strategist job posting important?

    Creating a clear and detailed job posting is important to attract the right candidates for the role. Without a well-written job posting, you may not receive applications from those who possess the correct qualifications and skillset that the role requires. A strong job posting sets expectations for qualified candidates, and if done well, can also inspire individuals with the necessary qualifications to apply. Overall, creating an effective job posting can make a significant impact on the quality of applicants that you receive and ultimately helps to increase the likelihood of finding the ideal candidate for the job.

    Frequently Asked Questions on Creating a Digital Strategist Job Posting

    Are you looking to hire a digital strategist? If so, you may have a lot of questions about creating a job posting that will attract the right candidates. Here are some frequently asked questions about creating a digital strategist job posting:

    What qualifications should I look for in a digital strategist?

    A digital strategist should be knowledgeable about digital marketing tactics, such as SEO, social media, content marketing, email marketing, and PPC advertising. They should also have experience leading digital marketing campaigns and developing digital marketing strategies. Look for candidates who have a proven track record of success in building digital marketing campaigns that have had a measurable impact on business objectives. Additionally, you may want to look for someone who has experience managing a team, and who is comfortable working with data to inform marketing decisions.

    What should I include in my job posting?

    Your job posting should give potential candidates a clear idea of what they can expect from the role. Be sure to outline the specific responsibilities of the position, as well as the desired qualifications and experience. It's also a good idea to provide some information about your company's culture and values, and to highlight any benefits or perks that your company offers. Finally, be sure to provide clear instructions on how to apply for the position.

    How can I make my job posting stand out?

    To make your job posting stand out, be sure to use clear and concise language, and avoid using jargon or acronyms that may be unfamiliar to potential candidates. Focus on the benefits of working for your company, and be sure to highlight any unique aspects of the position or your company culture. Finally, consider using visual elements, such as images or videos, to help your job posting stand out from the crowd.

    Should I require a specific degree for this position?

    While a specific degree is not necessarily required for a digital strategist position, it can be helpful to look for candidates who have a background in marketing, business, or a related field. However, keep in mind that the most important thing is to find someone who has the skills and experience necessary to excel in the role, so don't limit your search based on degree requirements alone.

    How can I ensure that I find the best candidate for the job?

    The best way to ensure that you find the best candidate for the job is to be thorough in your search and hiring process. Be sure to carefully review each candidate's resume and cover letter, and conduct both phone and in-person interviews to get a better sense of their skills and experience. You may also want to consider asking for work samples or references to help you make your decision.

    In conclusion, creating a digital strategist job posting that will attract the right candidates is an important part of the hiring process. By being thorough in your search, and clearly outlining the specific qualifications and responsibilities of the position, you can increase the likelihood of finding the best candidate for the job.

    Get Started

    Start saving time and money on recruiting

    Start today for free to discover how we can help you hire the best talents.

    Get started Get Started!
    This site uses cookies to make it work properly, help us to understand how it’s used and to display content that is more relevant to you. For more information, see our Privacy Policy