Group Sales Manager Job Description Template

The Group Sales Manager is responsible for leading a team of sales professionals in achieving sales goals and securing business for a company. This job description template outlines the key responsibilities, qualifications, and skills required for the role of a Group Sales Manager. The ideal candidate must possess leadership abilities, excellent communication and negotiation skills, and a proven track record of success in sales management.

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Job Summary

The Group Sales Manager oversees and directs the sales team to meet and exceed budgeted group revenue goals. The position is responsible for building and maintaining relationships with key clients and partners to drive group sales growth through effective sales strategies and customer service.

Key Responsibilities

  • Develop and implement a comprehensive group sales strategy to meet and exceed revenue goals
  • Prospect, qualify, and close group business opportunities through effective lead generation, sales calls, and networking
  • Build and maintain relationships with key clients, including corporate accounts and event planners, to ensure repeat business and referrals
  • Manage the sales team by providing coaching, training, and performance feedback to ensure individual and team success
  • Collaborate with other departments, such as marketing and events, to create effective sales and promotional materials
  • Monitor sales data to identify trends and opportunities for improvement, and adjust sales strategies accordingly
  • Represent the company at industry events and conferences to build brand awareness and generate new business leads


  • Bachelor's degree in business, marketing, or related field
  • At least 5 years of experience in group sales, with a proven track record of exceeding revenue goals
  • Excellent communication and negotiation skills, with the ability to build relationships with clients and partners
  • Strong leadership skills, with the ability to motivate and coach a sales team to success
  • Proficiency in sales and customer relationship management software
  • Ability to analyze sales data and adjust strategies accordingly
  • Knowledge of the tourism and hospitality industry, including trends and best practices


Are you looking to hire a Group Sales Manager for your company? A well-crafted job posting is essential to attract the right candidates. In this article, we'll guide you through the steps to create a job posting that will help you find the perfect Group Sales Manager for your team.

Job Title and Summary

The first step in creating a job posting for a Group Sales Manager is to choose a clear and concise title that accurately reflects the position duties. Use relevant keywords to ensure the job posting appears in search engine results when potential candidates search for sales manager jobs.

In the job summary section, describe the key responsibilities and objectives of the role. Provide information on the team structure, the products or services sold, and the target market. Be sure to highlight the company's mission, values, and growth opportunities.

Key Qualifications and Skills

List the minimum qualifications required for the Group Sales Manager position, including education, experience, and certifications. Indicate the number of years of management experience the candidate must have as well as experience with sales techniques and strategies.

In addition, list the essential skills the candidate should possess, such as effective communication, leadership, and problem-solving abilities. Highlight any industry-specific skills that are important, such as knowledge of market trends or familiarity with relevant regulations.


List the key responsibilities of the Group Sales Manager. This may include managing a team of sales representatives, creating and implementing sales strategies, analyzing market trends and customer behavior, and tracking sales performance metrics.

Be sure to emphasize the importance of collaboration with other departments, such as marketing or finance, to achieve overall company goals. Indicate any specific reports that the Group Sales Manager may need to prepare, such as sales forecasts or budget projections.

Culture and Benefits

It's important to give candidates a sense of your company's culture and work environment. Describe the company culture, values, and mission statement, as well as any unique benefits, such as flexible hours or professional development opportunities. Also, mention the employee benefits that are offered, such as health insurance or retirement plans.

Application Process

Provide clear instructions on how candidates can apply. Indicate the deadlines for submitting applications and any required documents, such as a resume, cover letter, or portfolio. Provide contact information for the hiring manager or HR representative.


Creating a job posting for a Group Sales Manager is an important step in hiring the right person for your company's sales team. By highlighting the responsibilities, qualifications, and culture of your company, you can attract top candidates who are a good fit for your organization.

FAQs on Creating Group Sales Manager Job Posting

If you're planning to create a job posting for a Group Sales Manager position, you might have questions that need answers. We've collected some of the frequently asked questions on this topic to help guide you with your recruitment process.

What should I include in a Group Sales Manager job posting?

A standard job posting should include details such as job title, duties and responsibilities, qualifications and requirements, compensation and benefits, and company information. For a Group Sales Manager position, it's important to highlight the leadership and managerial skills needed to oversee a team of sales representatives, as well as communication and negotiation abilities to build strong relationships with clients and customers.

What are some examples of duties and responsibilities for a Group Sales Manager?

A Group Sales Manager is responsible for setting sales targets and goals, motivating and coaching sales representatives, developing and implementing sales strategies, analyzing sales trends and results, building and maintaining customer relationships, and overseeing sales budgets and expenses.

What qualifications and experience are required for a Group Sales Manager?

An ideal candidate for a Group Sales Manager position should possess a bachelor's degree in business administration, marketing, or a related field, as well as several years of experience in sales and management. Strong leadership, communication, and problem-solving skills are also essential, as well as a deep understanding of sales techniques and strategies.

How can I attract the best candidates for a Group Sales Manager position?

To attract the best candidates for your Group Sales Manager position, you should create a compelling job posting that highlights your company culture, mission, and values. In addition, promoting the career growth and development opportunities that come with the position, as well as an attractive compensation package, can help you attract the most talented sales professionals.

How can I evaluate the qualifications and skills of a Group Sales Manager candidate?

You can evaluate the qualifications and skills of a Group Sales Manager candidate by reviewing their resume, checking their references, and conducting a series of interviews that assess their knowledge, experience, and abilities. You can also ask candidates to complete a skills assessment or a sample project to gauge their proficiency in various areas of the job.

What are some common challenges in recruiting a Group Sales Manager?

Common challenges in recruiting a Group Sales Manager include finding candidates who have the right mix of sales and management experience, assessing their leadership and communication skills, offering a competitive compensation package, and differentiating your company from competitors to attract top talent.

How long should a Group Sales Manager job posting stay active?

A Group Sales Manager job posting should ideally stay active for 30-60 days, depending on the number and quality of applicants received. If the position remains unfilled after that time, you may need to revisit the job posting and adjust it to reach a wider pool of candidates.

Can I use social media to promote my Group Sales Manager job posting?

Absolutely! Social media platforms such as LinkedIn, Twitter, and Facebook are excellent channels to promote your job posting and reach a wider audience of job seekers. You can also use paid advertising options to target candidates with specific skills and experience.

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