Market Researcher Job Description Template

The role of a Market Researcher is to gather and analyze information about target markets or customers to inform and support business decisions. They conduct research through various methods such as surveys, focus groups, and online data collection. The Market Researcher job description template outlines the key responsibilities, requirements, and qualifications needed for this role.

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Job Overview

Market Researchers collect and analyze data to help organizations make informed business decisions. They design surveys, conduct market research, and provide insights into consumer behavior and trends.


  • Design research studies and surveys to collect data from target populations
  • Analyze and interpret data using statistical software and techniques
  • Create reports and presentations to communicate findings to clients or internal stakeholders
  • Conduct competitive analysis to identify industry trends and opportunities
  • Collaborate with cross-functional teams, including marketing, product development, and sales
  • Stay up-to-date with emerging trends and technologies in market research and data analysis


  • Bachelor's degree in Marketing, Business, Statistics, or related field
  • Strong analytical and critical thinking skills
  • Proficiency in statistical software, such as SPSS or SAS, and Microsoft Excel
  • Experience with survey design and data analysis techniques
  • Excellent written and verbal communication skills
  • Ability to work under tight deadlines and manage multiple projects simultaneously


Market research is a crucial part of any successful business strategy. It involves gathering and analyzing data to identify and understand customer needs and preferences, market trends, and opportunities for growth. Market researchers play a vital role in this process, using a variety of methods to collect information and provide insights that inform decision-making. If you're looking to hire a Market Researcher, creating an effective job posting is a key step in finding the right candidate.

Job Title and Description

The job title for your Market Researcher position should accurately reflect the responsibilities and qualifications required for the role. A generic title like "Researcher" may not attract the right candidates, while a title that is too specific may limit your pool of applicants. Consider a title that includes the term "Market Research" and the level of the position, such as "Senior Market Researcher" or "Entry-Level Market Researcher."

The job description should provide a clear overview of the position, including the primary duties and required qualifications. Be sure to include:

  • The purpose of the role and how it fits into the company's overall strategy
  • The primary responsibilities, including data collection, analysis, and reporting
  • The required qualifications, including education and experience
  • The necessary skills, such as strong analytical abilities, attention to detail, and proficiency in data analysis software
  • Any preferred or desirable qualifications, such as industry-specific knowledge or language skills

Salary and Benefits

Market researchers can have a wide range of salaries, depending on their level of experience, location, and industry. Research industry standards and local market conditions to determine a competitive salary range for your position. In addition to salary, be sure to include any benefits offered such as health insurance, retirement plans, paid vacations, flexible work schedule or opportunities for growth within the company.

Application Process

Outline the application process for your Market Researcher position, including specific instructions for submitting resumes, cover letters or work samples. If you require a specific format for resumes, specify that in the job posting. Consider including a deadline for applications and indicate when candidates should expect to hear back from you.


Creating an effective Market Researcher job posting requires a thoughtful approach to ensure that you find the right candidate for the job. Use clear language and specific details to convey the responsibilities and requirements of the position, and ensure that you provide a competitive salary range and benefits package. By following these guidelines, you'll be on your way to attracting top-tier market researchers who can provide valuable insights to help your business grow and succeed.

What should be included in a Market Researcher job posting?

A Market Researcher job posting should provide a clear and concise description of the position, including the job title, job duties and responsibilities, required qualifications, and any other relevant information about the position. Employers should also include information about the company and its culture to attract the right candidates.

What are the key skills that employers should look for in a Market Researcher?

  • Excellent communication and interpersonal skills
  • Analytical and critical thinking skills
  • Strong attention to detail
  • A solid understanding of market research methods, tools, and techniques
  • Ability to work independently and as part of a team
  • Proficiency with data analysis software or tools
  • The ability to manage multiple projects and meet deadlines

What qualifications are required to work as a Market Researcher?

Most Market Researcher positions require a minimum of a bachelor's degree in market research, business, statistics, or a related field. Candidates with a master's degree or MBA may have an advantage in the job market.

What is the typical salary range for a Market Researcher?

The salary range for Market Researchers varies depending on experience, location, and industry. In general, entry-level Market Researchers can expect to earn starting salaries ranging from $35,000 to $45,000 per year, whereas experienced candidates can earn $80,000 or more per year.

What are the typical job duties and responsibilities of a Market Researcher?

Market Researchers are responsible for conducting research and analyzing data to help businesses make informed decisions about their products and services. Some typical job duties and responsibilities of a Market Researcher include:

  • Designing and conducting research studies
  • Analyzing and interpreting data
  • Developing and presenting reports to management
  • Identifying market trends and opportunities
  • Collaborating with other departments to develop marketing strategies

What are some common interview questions for a Market Researcher?

Employers may ask candidates a variety of questions during the job interview process, including:

  • What experience do you have conducting market research studies?
  • What tools and methods do you use to collect and analyze data?
  • What is your experience managing multiple projects at once?
  • How do you stay current with new market research trends and techniques?
  • What are your strengths and weaknesses as a Market Researcher?
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