Marketing Account Executive Job Description Template

The Marketing Account Executive plays a critical role in the success of a company's marketing and advertising efforts. They are responsible for maintaining relationships with key clients or accounts, developing strategic marketing plans, and coordinating with internal teams to execute campaigns that drive business growth. The ideal candidate is a creative thinker with excellent communication and organizational skills, who is able to multitask and thrive in a fast-paced environment.

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Job Summary

We are seeking a highly motivated Marketing Account Executive to join our team. The candidate will be responsible for managing client relationships, developing and implementing marketing strategies, and generating new business. The ideal candidate should possess excellent communication skills and have a strong understanding of marketing trends.

Key Responsibilities

  • Manage client relationships and act as the primary point of contact
  • Develop and implement marketing strategies tailored to each client's needs
  • Develop and manage project timelines, budgets, and deliverables
  • Collaborate with internal teams to execute marketing campaigns, including creative, media, and digital teams
  • Provide regular updates to clients and internal teams on campaign performance
  • Generate new business through client referrals and networking events
  • Keep up-to-date with industry trends and knowledge to provide informed recommendations to clients


  • Bachelor's degree in Marketing or related field
  • 2-3 years of experience in marketing or advertising
  • Excellent communication and interpersonal skills
  • Strong organizational and project management skills
  • Ability to multitask and work in a fast-paced environment
  • Proficient in Microsoft Office and CRM software

If you are a creative, strategic thinker with a passion for marketing and client service, we encourage you to apply for this exciting opportunity.


As a business owner, you may find yourself in need of a Marketing Account Executive. This is an important position for any company as it involves promoting and selling products or services to targeted customers.

Job Description

When creating a job posting for Marketing Account Executive, it’s important to include a detailed job description. This will help ensure that you attract the right candidates for the job.

  • Identify target audiences and devise marketing campaigns that engage, inform, and motivate
  • Execute marketing campaigns across various platforms, such as social media, email, and print
  • Create and manage budgets for advertising and promotional expenses
  • Conduct market research to gather important information about potential clients and competitors
  • Measure and report on the effectiveness of marketing campaigns
  • This role requires a strong understanding of marketing principles and experience in developing and executing successful marketing campaigns.


    When outlining the qualifications for the role, consider the following:

  • Bachelor’s degree in Marketing or a related field
  • 5+ years of experience in marketing or sales
  • Strong analytical skills and the ability to use data to inform marketing decisions
  • Excellent communication and interpersonal skills
  • Ability to think creatively and solve problems
  • Make sure to include any additional qualifications specific to your industry or company.


    In addition to the job description and qualifications, it’s important to outline specific responsibilities for the Marketing Account Executive role. This will help potential candidates understand what will be expected of them if they are hired.

  • Develop and implement marketing plans to increase brand awareness
  • Create and manage social media campaigns
  • Write and edit content for various marketing channels
  • Analyze market trends and adjust marketing strategies accordingly
  • Collaborate with the sales team to develop targeted sales strategies
  • Provide as much detail as possible about the responsibilities of the role. This will help set expectations for potential candidates.


    A well-written job posting for Marketing Account Executive will help attract the right candidates for the job. Be sure to include a detailed job description, qualifications, and specific responsibilities. This will help ensure that you hire someone who is capable of developing and executing successful marketing campaigns.

    Frequently Asked Questions on Creating Marketing Account Executive Job Posting

    What job duties should I include in the job posting?

    The job duties that you should include in the job posting are those that are relevant to the position of Marketing Account Executive in your company. For instance, you can include areas such as sales lead management, market research, campaign planning, client engagement, and management of digital marketing channels. Ensure that you have a clear understanding of the job duties so that you can reach out to the most qualified candidates for the job.

    What qualifications should I look for in a Marketing Account Executive?

    When looking for a Marketing Account Executive, you should pay attention to specific qualifications that relate to the position. This may include a bachelor's degree in marketing, advertising or a related field, experience with marketing automation software or tools, excellent communication skills, and the ability to work independently. When creating your job posting, make sure to mention the qualifications you are looking for in the candidate.

    Should I require experience in the job posting?

    Whether or not to require experience in the job posting is up to you. However, it is often beneficial to require some level of experience to ensure a seamless onboarding process. Consider what level of experience you want from the potential candidate and include it in the job posting.

    What is the expected salary range for a Marketing Account Executive?

    The expected salary range for a Marketing Account Executive varies depending on the company's location, industry, and experience required. The salary range can range from $50,000 to $100,000 annually in the United States.

    Should I specify the hours or work location in the job posting?

    Yes, you should specify the hours or work location in the job posting to ensure candidates know what is expected of them. Include whether the job is remote or in-person, the number of working hours, and if there is overtime available. This ensures that candidates understand whether they will fit within the company's culture and work-life balance requirements.

    What should I include in the company description?

    The company description should include the company's mission, vision, and values. You should also include any unique features of the company, such as any awards, community service, or employee perks. These details help to give candidates an idea of the work culture at your company.

    What is the most effective way to write a job posting?

    The most effective way to write a job posting is to be clear and concise. Make sure to provide details on the job duties, qualifications, and company culture. Use clear language and avoid jargon or terms that may be unfamiliar to candidates. Lastly, proofread your job posting for spelling and grammar errors to ensure that it is professional and easy to read.

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