Marketing Copywriter Job Description Template

A marketing copywriter is responsible for creating persuasive and engaging written content that promotes a product, service or brand. The job description of a marketing copywriter involves strategic planning, research, writing and editing of marketing materials that effectively persuade the target audience to take the desired action. This Marketing Copywriter job description template outlines the key responsibilities and requirements for the role to help hiring managers find the best candidate for their organization.

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Job Description:

We are seeking a highly skilled and creative Marketing Copywriter to join our dynamic team. As a Marketing Copywriter, you will be responsible for creating compelling and engaging content that resonates with our target audience, drives traffic to our website, and generates leads and sales.


  • Create engaging and persuasive marketing copy for websites, emails, social media, and other digital channels
  • Collaborate with the marketing team to develop content strategies that align with business objectives
  • Research industry trends and incorporate them into your writing to stay current and competitive
  • Edit and proofread content to ensure accuracy, clarity, and consistency
  • Optimize content for search engines to improve our website's ranking
  • Work closely with designers to develop and finalize multimedia content
  • Test and measure the effectiveness of content and adjust strategies as needed


  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Minimum of 3 years of experience in marketing copywriting
  • Demonstrated ability to write compelling copy that engages target audiences and drives conversions
  • Excellent written and verbal communication skills
  • Strong attention to detail and ability to adhere to deadlines
  • Knowledge of SEO best practices and how to optimize content for search engines
  • Experience working with multimedia content such as images, videos, and infographics
  • Familiarity with content management systems and email marketing platforms
  • Ability to work independently and as part of a team in a fast-paced, deadline-driven environment

If you are a skilled writer with a passion for marketing and a desire to make an impact, we encourage you to apply to join our team. We offer competitive compensation, a comprehensive benefits package, and opportunities for growth and development.


Creating a job posting for a marketing copywriter can be challenging. You want to attract top talent while also clearly outlining the requirements of the job. In this article, we will outline how to create an effective marketing copywriter job posting.

Job Title

The job title should be simple and straightforward. It should accurately reflect the position and match the language used in similar job postings. Examples of job titles include:

  • Marketing Copywriter
  • Copywriting Specialist
  • Content Writer
  • Job Description

    The job description is the heart of your job posting. It should be detailed and specific, outlining the responsibilities, qualifications, and requirements of the position. Some tips for writing a great job description include:

  • Start with an attention-grabbing opening that highlights what makes your company unique.
  • Outline the key responsibilities of the position, including writing and editing copy for various marketing materials.
  • List the necessary qualifications, including experience with SEO, social media marketing, and email marketing.
  • Include any preferred traits, such as the ability to work under tight deadlines or strong interpersonal skills.
  • Highlight any benefits and perks of the position, such as health insurance, flexible hours, or opportunities for growth.
  • Skills and Qualifications

    In addition to outlining the necessary qualifications in the job description, it can be helpful to provide a separate list of skills and qualifications. This list can give potential candidates a clear idea of what you are looking for and help them decide if they are a good fit for the position. Examples of skills and qualifications to include are:

  • Bachelor's degree in related field (e.g. English, Marketing)
  • 3+ years of experience in copywriting, preferably in a marketing or advertising setting
  • Experience with SEO and social media marketing
  • Strong writing, editing, and proofreading skills
  • Ability to work under tight deadlines and manage multiple projects
  • Company Culture

    It's important to give potential candidates a sense of your company culture. This can help them decide if they would be a good fit for not just the position, but also the company as a whole. Some tips for outlining your company culture include:

  • Describe the values and goals of your company.
  • Highlight any unique perks or benefits of working for your company.
  • Include any notable achievements or projects your company has completed
  • Share any awards or recognition your company has received
  • Closing

    In the closing of your job posting, make sure to let potential candidates know how to apply. Some key information to include here includes:

  • How and where to apply (e.g. online application, email)
  • Deadline for applications
  • Any necessary documents (e.g. resume, cover letter, writing samples)
  • Conclusion

    By following these guidelines, you can create an effective job posting that attracts top talent for your marketing copywriter position. Remember to be specific, highlight the benefits of working for your company, and provide clear instructions on how to apply. Good luck!

    What qualifications should a Marketing Copywriter job posting include?

    A Marketing Copywriter job posting should typically include requirements such as a bachelor's degree in marketing, advertising, journalism, or any relevant field. In addition, the job posting should highlight the need for excellent writing and communication skills, experience in marketing and advertising campaigns, and the ability to work well in a team environment.

    What should be included in the job description?

    The job description should provide a clear understanding of what the role entails. This includes writing compelling sales copy, developing marketing campaigns, conducting keyword research, creating email marketing campaigns, and developing social media content. It's essential to highlight the job's responsibilities and requirements to attract the right candidates for the role.

    How should employers describe their company and culture?

    Employers should focus on highlighting their mission, vision, and company culture in the job posting. A positive and attractive work environment can help attract top talent. A description of the company culture can include values such as teamwork, passion, creativity, and innovation.

    What skills should a Marketing Copywriter possess?

    In addition to writing skills, marketing copywriters should possess skills such as strategic thinking, creativity, attention to detail, and the ability to work within tight deadlines. Marketing copywriters should also have an understanding of digital marketing strategies, including search engine marketing (SEM), search engine optimization (SEO), and email marketing.

    Do employers need to include salary and benefits in the job posting?

    While it isn't necessary to include specifics on the salary or benefits, it's helpful to provide a salary range and benefits package. This information can help job seekers understand what they can expect in terms of compensation and benefits. It can also help employers attract top talent by offering a competitive salary and benefits package.

    What should be the tone of the job posting?

    The tone of the job posting should match the company culture and values. It should be professional, yet engaging and exciting. A job posting that stands out and showcases the unique aspects of the role can attract top talent.

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