Media Planner Job Description Template

Are you a strategic thinker with a passion for advertising and marketing? Are you familiar with the latest trends in media, both traditional and digital? If so, this Media Planner job description template may be the perfect fit for you. As a Media Planner, you will work with advertising agencies or in-house marketing teams to develop and implement effective media campaigns that reach target audiences and meet business objectives. Read on to learn more about the skills and responsibilities required for this exciting role.

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Job Overview

We are seeking for a talented and experienced Media Planner to join our team. The Media Planner will be responsible for devising effective and efficient media plans for our clients' campaigns. The right candidate should have a strong background in media planning and be able to develop innovative solutions based on client objectives.


  • Develop effective media plans that meet client objectives and budget requirements
  • Analyze and interpret client research data to inform media planning decisions
  • Collaborate with creative teams to develop strategies that integrate media and messaging
  • Stay up-to-date with industry trends and best practices in media planning and buying
  • Manage media budgets and negotiate rates with media vendors
  • Provide clients with regular reporting on campaign performance and make recommendations for optimization
  • Present media plans and strategies to clients and agency partners


  • Bachelor's degree in advertising, marketing, or related field
  • Minimum of 3 years of experience in media planning
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Proficiency in media planning and buying tools and software
  • Ability to manage multiple projects and prioritize workload

If you are a driven and innovative Media Planner who is looking for a new challenge, we encourage you to apply for this exciting opportunity.


Media planners are responsible for creating strategies and plans for advertising and marketing campaigns. Posting a media planner job opening is a crucial step in finding the right candidate to help your business grow. In this article, we will guide you through the steps to create an effective media planner job posting.

Job Title and Overview

The job title and a brief overview should be the first thing that candidates see when reading your job posting. Make sure the title accurately reflects the position you are hiring for. A clear, concise and attractive summary of the job with no more than 2-3 sentences should follow, highlighting the primary responsibilities of the role.


Under this section, detail the responsibilities of the position, illustrate what needs to be achieved in order to meet the goals of the business, and the skills that are needed to successfully achieve these targets. This section should show that you have carried out an initial analysis to understand what your ideal candidate’s typical workday would entail.

  • Develop and execute comprehensive media plans for the business
  • Manage and optimize campaigns on various media channels, such as social media, online, traditional print, radio, and television, that will help generate leads and drive traffic
  • Help establish and maintain a strong relationship between the business and its target audience
  • Research and analyze trends to identify new strategies and opportunities to garner a broader audience reach
  • Collaborate with internal departments, such as marketing and creative, to ensure campaigns are consistent and aligned with brand messaging
  • Maintain communication with media vendors to ensure timely and effective execution of media campaigns


The requirements section will detail the kind of education, training, expertise, and experience that the successful candidate needs to have. It’s important to communicate what the non-negotiable requirements are.

  • Bachelor's Degree in Marketing, Communications, Advertising, or related field
  • Minimum of 3 years of experience in media planning, buying, or advertising
  • Experience in leading and executing media campaigns for similar businesses
  • Working knowledge of various media channels and advertising trends and technologies
  • Strong analytical skills and the ability to make data-driven decisions
  • Excellent verbal and written communication skills


This section goes beyond the traditional benefits of healthcare, paid vacation, and salaries. It should communicate the tangible and intangible benefits of working for your business.

  • Opportunity to work on innovative campaigns and projects that challenge and inspire you
  • A chance to work with a dynamic and talented team that celebrates diversity
  • A workplace culture that values employee well-being and work-life balance
  • Opportunities for career development and growth


In summary, the above listed steps will help you create a job post for media planner candidates that is both concise and compelling. By properly articulating the responsibilities, requirements, and benefits of working for your business, you are more likely to attract a larger pool of highly qualified candidates.


Creating a Media Planner job posting can be a challenging task. Recruiters must make sure that the description is clear and concise, while at the same time, including all the key responsibilities and requirements. Here are some frequently asked questions (FAQs) that can help guide you through this process.

What is a Media Planner?

A Media Planner is responsible for identifying the best outlets and platforms to reach a company's target audience. They use data and research to develop strategic plans for advertising campaigns across various channels such as print, digital, TV or outdoor. Additionally, they collaborate with creative teams to ensure that the messaging and visuals align with the overall brand strategy.

What are the key responsibilities of a Media Planner?

  • Conduct market research and identify target audience
  • Create media plans and budgets for advertising campaigns
  • Collaborate with creative teams to develop messaging and visuals
  • Monitor ad performance and optimize campaigns based on performance data
  • Stay up-to-date with industry trends and emerging technologies
  • What qualifications should a Media Planner have?

    Generally, Media Planner positions require at least a Bachelor's degree in Marketing, Communications, or a related field. It is also important to have experience working in a similar role, as well as familiarity with various media channels such as print, digital, and TV. Strong analytical skills and the ability to multitask are also essential for this role.

    What should be included in a Media Planner job posting?

    When creating a Media Planner job posting, make sure to include the position title, a brief overview of the company, the key responsibilities and qualifications, and any additional information about benefits or salary. It is also helpful to include information about how to apply and any deadlines for applications.

    How can I make my job posting stand out?

    To make your job posting stand out, try to include specific details about the company culture or work environment. You can also highlight any unique opportunities for growth or professional development. Additionally, consider including a brief overview of the hiring process or timeline to help applicants get a better sense of what to expect.


    By keeping these FAQs in mind, you can create a successful Media Planner job posting that will attract qualified candidates and help your organization achieve its goals. Remember, it is important to provide a clear and accurate description of the position, while also highlighting the unique opportunities and benefits that your organization offers. Good luck!

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