Outside Sales Rep Job Description Template

The Outside Sales Rep job description template is a document that outlines the responsibilities, requirements, and essential skills needed for this position. An outside sales representative is responsible for generating leads, identifying potential clients, and closing deals while maintaining a strong customer relationship. They must have excellent communication, negotiating, and persuasion skills, as well as excellent time management and organization skills. The job description template is designed to help businesses find the right candidates for this position and ensure that they are able to perform their duties effectively.

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Job Overview

Our company is seeking a highly motivated and skilled outside sales representative to join our team. The successful candidate will be responsible for identifying and acquiring new customers, conducting product demonstrations, and developing and maintaining strong customer relationships. This is a full-time position that requires travel within the assigned sales territory.


  • Identify and pursue new sales opportunities.
  • Conduct product demonstrations for potential customers.
  • Develop and maintain strong relationships with new and existing customers.
  • Create and deliver proposals and presentations.
  • Negotiate contracts and pricing with customers.
  • Meet and exceed sales quotas.
  • Collaborate with internal teams to ensure customer satisfaction.
  • Maintain up-to-date knowledge of industry trends, products, and competitors.


  • Bachelor’s degree in business or a related field.
  • Proven track record of sales success.
  • Excellent communication and interpersonal skills.
  • Ability to travel extensively within the assigned sales territory.
  • Proficient in Microsoft Office Suite and CRM software.
  • Familiarity with sales techniques and pipeline management.
  • Valid driver's license and reliable transportation.

Our company values diversity and is committed to equal opportunity employment. We welcome applicants of any race, color, religion, gender, sexual orientation, age, disability, or veteran status.


Creating a job posting for an outside sales rep might seem like a straightforward task, but there are a few key elements that can make a big difference in attracting top candidates. In this article, we'll go over the steps you should follow to create a job posting that is clear, comprehensive, and appealing to potential candidates.

Step 1: Define the role

The first step in creating a job posting for an outside sales rep is to define the role itself. What will the outside sales rep be responsible for? What skills and qualities are necessary to succeed in this position? Here are some things to consider:

  • The geographic region that the outside sales rep will cover
  • The types of customers the outside sales rep will be selling to
  • The products or services the outside sales rep will be selling
  • The sales targets and goals the outside sales rep will be expected to meet
  • Make sure you have a clear understanding of the role before you start writing your job posting.

    Step 2: Write the job title and summary

    The job title and summary are the first things potential candidates will see, so it's important to make them attention-grabbing and informative. Here are some tips:

  • Use a job title that accurately reflects the role and is easy to understand
  • Include a brief summary of the role, such as "We are seeking an experienced outside sales rep to sell our products to businesses in the Southeast region."
  • Highlight any key qualifications or requirements, such as a minimum of 3 years of outside sales experience
  • Step 3: Detail the responsibilities

    Next, you'll want to provide a detailed list of the responsibilities that the outside sales rep will be expected to handle. This should include things like:

  • Developing and executing a sales plan for the assigned region and customer base
  • Cultivating relationships with key customers and stakeholders
  • Identifying new business opportunities and potential customers
  • Meeting or exceeding assigned sales targets
  • Make sure your list is comprehensive and specific, so candidates can get a clear picture of what the job entails.

    Step 4: List the qualifications

    In this section, you'll outline the qualifications necessary to be successful in the role. This should include both hard skills (such as sales experience or a specific degree) and soft skills (such as communication or negotiation skills). Here are some things to include:

  • A minimum of X years of outside sales experience
  • A proven track record of meeting or exceeding sales targets
  • Experience selling to businesses in X industry
  • Excellent communication and interpersonal skills
  • Be sure to prioritize the most important qualifications and be specific about what you're looking for in a candidate.

    Step 5: Provide company and job details

    In this section, you'll provide additional information about the company and the job itself. This might include things like:

  • The company's mission and values
  • The benefits and perks of working with the company
  • Additional requirements or details about the job, such as travel expectations or salary range
  • Be sure to include any information that might be helpful for candidates to know about the company or the job.

    Step 6: Write the call to action

    Finally, you'll want to provide a clear call to action that encourages potential candidates to apply for the job. This might include:

  • Instructions on how to apply, such as sending a resume and cover letter to a specific email address
  • A deadline for applications
  • A statement encouraging candidates to apply, such as "Join our team and help us grow our business across the Southeast!"
  • Make sure your call to action is clear, concise, and compelling.


    Creating a job posting for an outside sales rep requires a thoughtful, comprehensive approach. By following the steps outlined in this article, you can create a job posting that attracts top candidates and helps you find the right person for the job.

    Frequently Asked Questions on Creating Outside Sales Rep Job Posting

    Creating a job posting for an outside sales representative requires careful attention to attract the right candidates who possess the necessary skills and experience. Here are some frequently asked questions that can help guide you on how to write an effective job posting for outside sales.

    What are the key elements of an attractive outside sales rep job posting?

    The key elements of an attractive outside sales rep job posting include a clear job title, job location, job requirements, job responsibilities, company culture, compensation and benefits package, and contact information. Each of these elements must be descriptive and compelling enough to make the job listing stand out from other job postings.

    How should the job title be formulated for an outside sales rep?

    The job title for an outside sales rep should be clear and concise. It should include keywords that resonate with the job seeker and highlight the nature of the job. Examples of good job titles for outside sales reps are Senior Sales Executive, Territory Sales Manager, and Account Development Manager.

    What should be included in the job requirements section?

  • Minimum education requirement
  • Years of experience needed
  • Industry-specific knowledge and experience
  • Proven sales record
  • Valid driver's license and clean driving record
  • These are examples of common job requirements that should be included in a job posting for an outside sales rep. Other specific requirements that the company deems necessary can also be added.

    What should be included in the job responsibilities section?

    The job responsibilities section must provide a comprehensive list of duties that the candidate will perform as an outside sales rep. Examples of standard job responsibilities for an outside sales rep are:

  • Developing and maintaining relationships with potential and existing clients
  • Meeting and exceeding sales targets
  • Providing product knowledge and information to customers
  • Collecting customer feedback and reporting back to the company
  • The job responsibilities section should be clear, concise, and easy to understand.

    How important is the company culture section?

    The company culture section is an essential part of the job posting. It gives job seekers an insight into the values, beliefs, and practices of the company. It showcases the company's personality and helps attract candidates who share the same values as the company.

    What should be included in the compensation and benefits package section?

    The compensation and benefits package section must be detailed and accurate. It should describe the pay structure, bonuses, commissions, and benefits that come with the job. It is essential to be transparent about the compensation package to attract the right candidates and avoid surprises later on.

    Overall, creating an effective outside sales rep job posting requires careful thought and planning. By including all the necessary elements, providing detailed and accurate information, and showcasing the company's culture, you can attract top talent and reduce the time and cost of filling the position.

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