Product Manager Job Description Template

The Product Manager job description template is a useful tool for companies looking to hire a dedicated professional to oversee the development and marketing of their products. This template outlines the key responsibilities and qualifications necessary for success in this role. It can be customized to fit the specific needs and goals of your organization, ensuring that you find a candidate who is the perfect fit for your company's product management needs. Whether you are hiring for a new position or updating an existing one, this template can help you create a comprehensive job description that will attract top talent to your organization.

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Job Summary

The Product Manager is responsible for overseeing and managing the development and performance of a product line from conception to delivery. This includes conducting market research, creating product development plans, collaborating with design and engineering teams, and analyzing sales data to ensure product success.


  • Conduct market research to identify customer needs and trends
  • Create and manage product development plans, including timelines and budgets
  • Collaborate with design and engineering teams to create and refine product prototypes
  • Analyze sales data and customer feedback to make informed decisions about product improvements
  • Create and manage product marketing and branding strategies
  • Collaborate with sales and marketing teams to create pricing strategies and sales forecasts
  • Conduct competitive analysis to identify market trends and potential areas for growth
  • Work with cross-functional teams to ensure successful product launches and ongoing product performance and improvement


  • Bachelor's degree in business, marketing, engineering, or a related field
  • Minimum of 5 years of experience in product management, preferably in a technology or software setting
  • Strong project management and organizational skills
  • Excellent communication and interpersonal skills
  • Ability to analyze data and make data-driven decisions
  • Strong understanding of product development processes and methodologies
  • Ability to work collaboratively with cross-functional teams
  • Demonstrated ability to manage multiple projects simultaneously

Preferred Qualifications

  • Master's degree in business or a related field
  • Prior experience in software development or UX design
  • Experience working with Agile methodologies
  • Strong understanding of industry trends and best practices


As a company, it is important to find the right person for the job, especially when it comes to product management. Product managers are responsible for effectively communicating with cross-functional teams to develop and launch products that meet business objectives. In this article, we will walk you through the process of creating a product manager job posting that will attract the right candidates for the position.

Job Title and Summary

The job title should be clear and concise. Use "Product Manager" as the job title. You can add a summary section that briefly describes the job duties, required skills, and qualifications. The summary should be no more than 2-3 sentences long, and it should be easy to read and understand.

Job Responsibilities

This section should outline the main job responsibilities of the product manager. Use bullet points to list the job duties, and make sure to prioritize them in order of importance. Examples of job responsibilities include:

  • Develop and manage product strategy and roadmaps
  • Collaborate with cross-functional teams to develop and launch new products
  • Analyze market trends and identify customer needs to influence product development
  • Manage the product lifecycle, from ideation to launch and beyond
  • Develop pricing strategies and ensure profitability of products

Requirements and Qualifications

In this section, you should detail the required skills and qualifications a candidate must possess in order to be considered for the position. Examples of requirements and qualifications include:

  • Bachelor's degree in Business, Marketing or related field; MBA preferred
  • 4+ years experience in product management or related field
  • Excellent analytical and problem-solving skills
  • Strong communication and interpersonal skills
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously

Company Culture and Benefits

This section should give a brief overview of your company and your culture. You can also list any benefits that come along with the position, such as medical and dental insurance, 401k, PTO, etc. Highlighting your company culture and benefits can help attract candidates who share your values and vision.


Creating a well-written and detailed product manager job posting can help you attract the right candidates for the position. Make sure to include a clear job title, summary, job responsibilities, requirements and qualifications, and information about your company culture and benefits. By following these guidelines, you can increase your chances of finding the right product manager for your company.

What should I include in my Product Manager job posting?

When creating a Product Manager job posting, be sure to include the following elements:

  • A clear and concise job title
  • A summary of the position
  • The key responsibilities and duties of the job
  • The necessary skills and experience
  • What qualifications the ideal candidate should have
  • What kind of team they will be working with, and who they will be reporting to
  • What kind of compensation and benefits are available
  • The application process and what to include in the application
  • The deadline for applications

How can I make my Product Manager job posting stand out?

There are a few things you can do to make your Product Manager job posting stand out:

  • Write an engaging and comprehensive job description that clearly outlines the position and what the candidate will be doing
  • Make sure the qualifications and experience required are reasonable and accurate
  • Highlight any additional perks or benefits that come with the job
  • Use appropriate keywords and phrases that will attract the right candidates
  • Consider adding a video or images to make the posting more visually appealing
  • Emphasize the company culture and what makes it unique or attractive for potential candidates

What should I emphasize in the qualifications and experience section?

The qualifications and experience section is one of the most important parts of your Product Manager job posting. You should emphasize the following:

  • The level of education required, such as a Bachelor's degree in business, engineering or a related field
  • The amount of experience needed, such as 5+ years of product management experience
  • The specific skills and knowledge that the candidate should have, such as experience with software development, data analysis, and project management
  • The desired characteristics of the candidate, such as leadership skills, excellent communication skills, and the ability to work with a team
  • Any relevant certifications or qualifications, such as a Certified Product Manager (CPM) designation

What are common mistakes to avoid when creating a Product Manager job posting?

Some common mistakes to avoid when creating a Product Manager job posting include:

  • Being too general in the job description, which can make it difficult for candidates to understand what the position entails
  • Using too much jargon or technical language that can be difficult for candidates to understand
  • Not emphasizing the company culture or what makes the job unique or attractive to potential candidates
  • Being too demanding or unrealistic in the qualifications and experience required
  • Not including information on compensation and benefits, which can be a major consideration for candidates
  • Not proofreading your job posting for errors or typos, which can make your company look unprofessional
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