Retail Marketing Manager Job Description Template

A Retail Marketing Manager is responsible for driving sales and revenue growth by developing and implementing effective marketing strategies for retail businesses. They collaborate with various teams, both internal and external, to create marketing campaigns that meet the goals of the organization. The successful candidate should have strong communication skills, be able to manage multiple projects simultaneously, and have a deep understanding of the retail industry. This job description template outlines the key responsibilities, qualifications, and skills required for this position.

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Job Summary

The Retail Marketing Manager is responsible for developing and executing marketing strategies to drive sales growth and brand awareness for our retail business. As the Retail Marketing Manager, you will collaborate with cross-functional teams to develop and implement marketing campaigns that resonate with our target audience and align with company objectives.

Key Responsibilities

  • Develop and execute comprehensive marketing plans for our retail business across channels including digital, print, in-store and events.
  • Create and implement campaigns to increase foot traffic, drive sales, and enhance brand awareness.
  • Collaborate with internal teams, including visual merchandising, product development, and sales, to create cohesive campaigns that align with brand objectives and standards.
  • Manage and oversee all aspects of in-store events to ensure they meet objectives and are executed flawlessly.
  • Conduct market research to identify consumer trends and behaviors, and use insights to inform marketing plans.
  • Monitor and report on campaign performance, using data to make informed changes to strategy.
  • Manage relationships with external vendors, including agencies and printers.
  • Maintain brand consistency and standards across all marketing materials and channels.


  • Bachelor’s degree in marketing, business, or a related field.
  • 5+ years of experience in retail marketing, with a track record of developing and executing successful campaigns.
  • Excellent project management skills with a demonstrated ability to manage multiple projects concurrently.
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and interpersonal skills to build strong relationships with internal and external stakeholders.
  • Ability to work collaboratively in a fast-paced, team environment, and adjust to changing priorities.

Join our team in this exciting opportunity to drive growth and make a significant impact on the success of our retail business.


As a retailer, you need to hire a Retail Marketing Manager to handle your marketing activities. However, creating an effective job posting that brings in the right candidates can be a daunting task. In this article, we'll provide you with tips on how to create a job posting that will attract the best candidates in the job market.

Job Title

The job title should be straightforward and accurately describe the position you are hiring for. The job title should include the term Retail Marketing Manager, as well as any other relevant descriptive words that emphasize the job's responsibilities.

Job Description

The job description should be clear and concise. It should provide a detailed overview of the responsibilities of the Retail Marketing Manager, including the duties and tasks that they will be expected to carry out. Examples of tasks and responsibilities to mention might include:

  • Develop marketing plans in coordination with the overall marketing strategy and goals.
  • Plan and execute campaigns for customer acquisition and retention.
  • Liaise with external vendors and partners.
  • Create and maintain a budget for marketing activities.
  • Perform market research and intelligence, and analyze competitors.
  • Analyze budgets, performance data, and other data to identify areas of improvement.

The job description should also outline the qualifications necessary for the job, such as:

  • At least a Bachelor's degree in Marketing, Business Administration or a related field.
  • Previous experience in retail marketing or related field.
  • Excellent communication, interpersonal and leadership skills.
  • Strong organizational and project management skills, with the ability to prioritize multiple tasks simultaneously.
  • Knowledge of digital marketing tools and techniques.
  • Ability to analyze data and interpret trends.

Salary and Benefits

The job posting should include an estimate of the salary range for the position, as well as benefits such as health insurance, paid time off and retirement plans. This information can be included at the end of the job posting, but it is important to highlight these benefits, so as to attract potential candidates.


Creating an effective Retail Marketing Manager job posting involves including all the necessary information, while also making it attractive to potential candidates. By following the tips provided in this article, you can create a comprehensive job posting that will help you find the perfect candidate for your retail marketing team.

What are the primary responsibilities of a Retail Marketing Manager?

A Retail Marketing Manager typically handles various aspects of a retail business, including marketing, advertising, and promotions. Their primary responsibilities involve creating marketing campaigns, developing pricing strategies, analyzing market trends, conducting market research, and managing the branding and image of a company.

What qualifications are required to become a Retail Marketing Manager?

Most employers require a Bachelor's Degree in Marketing or a related field, along with prior experience in marketing, advertising, or sales. Strong communication skills, leadership qualities, and proficiency in marketing software and tools are also essential for the role of Retail Marketing Manager.

What are the job requirements for a Retail Marketing Manager?

A Retail Marketing Manager must possess knowledge of various marketing strategies, be able to manage multiple projects simultaneously, and work collaboratively with different teams. They should be skilled in project management, possess excellent communication skills, and have a deep understanding of the retail industry.

How much does a Retail Marketing Manager make?

The salary of a Retail Marketing Manager depends on several factors, such as experience, qualifications, and the location and industry of the employer. However, the average salary of a Retail Marketing Manager in the United States is around $70,000 per year.

What are the benefits of hiring a Retail Marketing Manager?

Hiring a Retail Marketing Manager can help businesses increase sales, build a stronger brand identity, and stay competitive in the market. With their expertise in marketing and sales, Retail Marketing Managers can help businesses stay ahead of their competitors and attract new customers.

What are the key skills required for a Retail Marketing Manager?

A successful Retail Marketing Manager must have excellent analytical and problem-solving skills, be able to work collaboratively with others, possess excellent communication and leadership qualities, and have a deep understanding of the retail industry. They should also be proficient in using marketing software and tools effectively.

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