Route Sales Representative Job Description Template

The Route Sales Representative plays a key role in delivering and selling products to customers along a predetermined route. They must have excellent customer service skills and the ability to manage a sales territory effectively. The job requires frequent travel, often with early morning starts and long hours. Successful candidates must be able to work independently, have strong communication and time management skills, and be comfortable with basic math and computer skills.

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Job Description


The Route Sales Representative is responsible for selling and delivering products to established accounts within an assigned territory.

Essential Duties and Responsibilities

  • Sell and deliver products to established accounts within an assigned territory
  • Develop relationships with customers to identify and fulfill their needs
  • Maintain and grow sales volume within assigned accounts
  • Manage inventory levels to ensure availability of products
  • Complete all necessary paperwork accurately and in a timely manner
  • Report sales activity and customer feedback to management team


  • High school diploma or equivalent
  • Valid driver's license and clean driving record
  • Prior sales experience preferred
  • Strong customer service skills
  • Ability to work independently and manage time effectively
  • Excellent communication skills, both written and verbal

Working Conditions

Route Sales Representatives typically work long hours, including early mornings and weekends, to ensure timely delivery of products. The job requires frequent driving and a significant amount of time spent on the road.


Route Sales Representative is an important position in any company that sells goods or services through distribution channels. Route Sales Representatives act as a link between the company and its customers or clients by traveling to designated locations in a specific territory, selling and delivering products, and ensuring customer satisfaction.

If your company is looking to hire a Route Sales Representative to increase sales and strengthen customer relationships, then you need to create a job posting that attracts qualified candidates.

Job Title and Summary

The first step in creating a Route Sales Representative job posting is to craft an eye-catching job title and summary. The job title should be straightforward and accurately describe the duties and responsibilities of the role, such as "Route Sales Representative." The summary should briefly highlight the main tasks that the employee will carry out, such as selling, delivering, and servicing customers in a specific region.

Key Responsibilities

The job posting should provide a clear explanation of the roles and responsibilities of the Route Sales Representative. This will help the candidate understand the requirements of the job and determine if they have the necessary skills and experience. Here are some of the key responsibilities:

  • Build and maintain customer relationships through regular visits and communications
  • Sell company products and services to existing and potential customers
  • Manage and distribute product inventory
  • Collect payments and maintain accurate financial records
  • Resolve customer complaints and issues in a timely manner
  • Meet or exceed sales targets and goals
  • Follow company policies and procedures

Required Qualifications

The job posting should also outline the qualifications and skills required of the candidate. Here are some of the essential qualifications:

  • High school diploma or equivalent (some companies may require additional education)
  • Valid driver's license and clean driving record
  • Prior sales or customer service experience
  • Excellent communication and interpersonal skills
  • Strong organizational and time management skills
  • Ability to work independently and manage a territory
  • Familiarity with basic computer programs and software


It is essential to highlight the benefits that the Route Sales Representative will receive from the company. This may include salary, commissions, bonuses, benefits packages, training and development opportunities, and career growth prospects. Providing this information can help to attract top talent and improve employee retention rates.

Closing Statement

The final section of the job posting should include a call to action, such as "To apply, please send your resume and cover letter to [insert email address]." You may also include a statement inviting candidates to contact your company if they have any questions about the job posting or the position itself.

By following these guidelines, you can create a compelling Route Sales Representative job posting that attracts qualified candidates and helps your company to achieve its sales goals.

Frequently Asked Questions on Creating Route Sales Representative Job Posting

When creating a job posting for a route sales representative position, you want to ensure you provide the best details about the position, requirements, and qualifications for candidates. Here are some frequently asked questions you might have in mind:

What are the main responsibilities of a route sales representative?

  • A route sales representative typically delivers and sells products directly to customers in a designated area or route.
  • This job also requires the employee to maintain good customer relationships, manage inventory, and complete necessary paperwork.
  • The job description should include these details, as well as any additional responsibilities specific to your company.
  • What qualifications should a candidate have for this position?

  • A successful candidate for this position should have a high school diploma or equivalent.
  • They should also have experience in sales or customer service, as well as a valid driver's license and a clean driving record.
  • Good communication and organizational skills are essential.
  • Your job posting should also include any specific qualifications that are important to your company.
  • What type of company culture should be mentioned in the job description?

  • It's essential to create a company culture that's positive and respectful for all employees.
  • Route sales representative jobs require long hours and lots of driving, so a company culture that provides support, incentives, and open communication may be beneficial.
  • Mentioning your company's culture in the job description can help attract candidates that align with your company's vision.
  • Are there any additional skills that hiring managers should look for?

  • In addition to the qualifications and responsibilities mentioned above, hiring managers should look for individuals who are self-motivated, goal-oriented, and have strong negotiation skills.
  • Technology skills, including experience with a CRM system, can be beneficial to the job.
  • The best candidate will have a strong work ethic, be customer service-oriented, and have experience meeting sales targets.
  • How can I make my job posting stand out from others?

  • Creating a job posting that showcases your company's values and culture is one way to stand out.
  • Highlighting your company's commitment to employee development, ongoing training, and benefits may also be effective.
  • Use clear, concise, and engaging language in your job posting to attract the attention of potential employees.
  • Can I include salary information in the job posting?

  • The decision to include salary information in the job posting is up to the employer.
  • Some companies may choose to include a salary range or hourly rate to attract qualified candidates that fit within their budget.
  • Others may prefer not to include salary information to avoid limiting their options or scaring off candidates who may be asking for more.
  • Conclusion

    Creating a job posting that accurately represents the position, qualifications, and company culture can help attract the best candidates for your route sales representative position. Take the time to craft a clear and concise message and highlight your company's strengths to set yourself apart from others.

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