Sales Trainer Job Description Template

This Sales Trainer job description template outlines the key requirements and responsibilities for a successful candidate in this role. A Sales Trainer is responsible for equipping sales professionals with the necessary skills and knowledge to succeed in their roles. This job involves designing and delivering training programs, coaching and mentoring sales teams, and evaluating the effectiveness of training initiatives. The ideal candidate will have a strong background in sales and training, excellent communication and interpersonal skills, and the ability to motivate and inspire others.

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Sales Trainer Job Description

A sales trainer plays a critical role in developing and implementing effective training programs for sales staff. The trainer is responsible for equipping sales representatives with the necessary skills to improve their sales performance and achieve sales objectives.

Key Responsibilities:

  • Develop training programs and materials that improve sales team productivity, effectiveness, and overall performance
  • Evaluate training needs and identify gaps in sales performance to develop targeted training strategies and plans
  • Deliver training programs through a variety of channels and methods such as virtual, classroom, on-the-job, and coaching sessions
  • Monitor and evaluate the effectiveness of training programs and make adjustments as needed
  • Collaborate with sales managers and leaders to establish training goals and strategies that align with overall company goals and objectives
  • Create and maintain training records and reports to track progress and demonstrate the impact of training programs
  • Stay current with industry trends, techniques, and technology to continually improve the sales training program


  • Bachelor's degree in business, sales or a related field
  • Proven work experience as a sales trainer or in a similar sales training role
  • Excellent communication, presentation, and interpersonal skills
  • Strong organizational and time-management skills
  • A passion for teaching and helping others succeed
  • Familiarity with the latest trends and technologies in sales training

This role requires a highly motivated and organized individual with strong communication and leadership skills. The ideal candidate will be able to develop and implement effective training programs that improve sales performance and help sales representatives achieve their goals.


Are you looking to hire a skilled sales trainer who can help your team achieve their goals and exceed expectations? Creating an effective job posting is key to attracting the right candidates. Here are some tips on how to create a compelling job posting for a sales trainer position.

Job Title and Summary

The job title should be clear and concise, and accurately reflect what the role entails. For example, "Sales Trainer" or "Sales Training Manager". In the summary, briefly describe the key responsibilities of the role, including what the position entails on a day-to-day basis.

  • Develop and implement training programs for sales staff
  • Assist in the creation of sales training materials and manuals
  • Create and deliver engaging sales training sessions to employees
  • Qualifications and Requirements

    List the qualifications and requirements for candidates to be considered for the position. This could include educational requirements or specific experience required to be successful in the role. Here are some examples:

  • Bachelor's degree in business, marketing, communication, or related field
  • Experience working in sales, with a track record of success
  • Experience designing and delivering training programs
  • Excellent communication skills, with the ability to present ideas clearly and concisely
  • Ability to work in a fast-paced environment and manage multiple priorities
  • Responsibilities

    Outline specific responsibilities that the sales trainer will be responsible for. This will help candidates understand what their day-to-day responsibilities will be if they are hired for the role. Here are some examples:

  • Develop and deliver sales training programs to employees, including classroom-based and virtual training sessions
  • Design comprehensive sales training materials, including training manuals and presentations
  • Collaborate with sales leadership to identify and address training gaps
  • Manage training sessions and work with employees to ensure they understand the material and perform their job responsibilities more effectively
  • Company Overview

    A brief overview of your company can help candidates understand what they can expect if they are hired. You can include the mission statement, company culture, and any awards or recognitions the company has received. This will help candidates determine if they would be a good fit for the organization.


    End your job posting by thanking candidates for their interest and providing instructions on how to apply for the position. This could include a link to your company's careers page, an email address to send resumes to, or a phone number to call for more information.


    Creating an effective job posting for a sales trainer position is crucial to finding the right candidate for the job. Follow these tips when creating your job posting, and you'll be on your way to building a world-class sales team that exceeds expectations.

    FAQs on Creating Sales Trainer Job Posting

    Who is a Sales Trainer?

    A Sales Trainer is a professional who assesses, designs, and delivers training programs to salespeople. They help sales representatives develop the necessary skills and knowledge to sell effectively, generate leads, and closing deals. They also ensure that the sales team members are up-to-date with the latest sales techniques and product knowledge, resulting in an increased profitability of a company.

    What should I include in a sales trainer job posting?

  • A brief description of the company
  • The job title
  • Roles and responsibilities of the Sales Trainer
  • Qualifications and educational background
  • Skills required for the job
  • Experience required
  • Salary and benefits offered
  • The location of the position
  • What qualifications should a Sales Trainer have?

    A Sales Trainer should have a Bachelor's Degree in Marketing, Sales, or a related field. They should also have several years of experience in sales or training. A certification in sales training is preferred, but not always a requirement. The Sales Trainer should also have excellent communication skills and should be adept at teaching others.

    What skills should a Sales Trainer possess?

  • Excellent communication skills
  • Ability to design and implement effective training programs
  • Ability to teach, coach, and mentor sales representatives
  • An analytical mindset, with the ability to identify areas that require training and design programs to address these areas
  • Proficiency in Microsoft Office suite applications, including PowerPoint and Excel
  • What experience should a Sales Trainer have?

    The ideal candidate should have several years of experience in sales or training. They should have first-hand knowledge of the sales industry and understand the challenges faced by sales representatives. Experience in developing and delivering training programs is essential.

    What do recruiters look for in a Sales Trainer?

    Recruiters look for candidates who have a proven track record of designing and delivering effective sales training programs. They should have excellent communication skills and the ability to motivate a sales team. The ideal candidate should also have a solid understanding of the latest sales techniques and be able to apply them in the context of a company's products and services.

    What should be the expected salary for a Sales Trainer position?

    The salary for a Sales Trainer position varies depending on factors like work experience, educational qualifications, skill level, and the employer's location. In the United States, the average salary for a Sales Trainer position is around $62,000 annually. However, the salary can range from $49,000 to as much as $87,000 a year depending on the company and the candidate's qualifications.

    Creating a job posting is just the first step in finding the ideal Sales Trainer for your company. Ensure that you also promote the job opening on relevant platforms to reach a wide range of potential candidates.

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