Social Media Manager Job Description Template

The Social Media Manager job description template is a document used by organizations to outline the responsibilities and requirements for a role in their social media team. In this template, prospective candidates will be able to understand the key duties and skills necessary to excel in the position, as well as the company culture and expectations. Overall, this template serves as a valuable tool for companies looking to attract the right candidates for their social media management needs.

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We are looking for a Social Media Manager to join our team and be responsible for creating and implementing our social media strategies across various platforms to increase brand awareness, improve marketing efforts and drive growth.


  • Create and manage social media content calendar, including writing and editing posts, and scheduling daily posts across multiple platforms
  • Monitor social media accounts and respond to comments and messages in a timely manner
  • Create engaging social media campaigns to increase brand awareness, engagement, and followers
  • Analyze social media metrics and adjust strategies accordingly to increase engagement and ROI
  • Stay up-to-date with social media trends and best practices
  • Collaborate with other departments, including marketing and customer service, to ensure social media is integrated into overall marketing plan and to provide support to customers via social media channels


  • Bachelor’s degree in Marketing, Communications or related field
  • Proven work experience as a Social Media Manager
  • Knowledge of social media platforms and their respective audiences
  • Excellent written and verbal communication skills
  • Strong analytical skills to measure and adjust social media metrics
  • Creative, adaptable, and able to work in a fast-paced environment
  • Ability to multitask and meet deadlines


Social media managers are responsible for managing a brand's social media presence across various platforms. They create engaging content, monitor social media activity, and develop strategies to drive the brand's social media growth. If you're looking to hire a social media manager, writing a compelling job posting is crucial to attracting top candidates. Below are important factors to consider when creating your job posting.

Job Title

Your job title should be straightforward and concise. Avoid using buzzwords or creative titles that may confuse candidates. A clear title such as "Social Media Manager" or "Social Media Marketing Manager" will attract the right candidates and help them understand the job's scope.

Job Description

Your job description should detail the responsibilities and requirements of the role. Be specific about the social media platforms the manager will handle and indicate whether the role is full-time or part-time. Some potential responsibilities to include:

  • Develop and execute social media strategies to increase engagement and grow the brand's following
  • Create engaging content for social media platforms such as Facebook, Twitter, and Instagram
  • Monitor social media activity and respond to comments and messages
  • Analyze social media data and provide reports on performance
  • Stay up-to-date with social media trends and incorporate them into the brand's strategy

Qualifications to include:

  • Bachelor's degree in marketing, journalism, communications, or a related field
  • 2-3 years of experience in social media marketing
  • Excellent written and verbal communication skills
  • Strong understanding of social media platforms and analytics tools such as Google Analytics
  • Knowledge of graphic design and photo editing software

Salary Range

Include a salary range to attract qualified candidates and avoid wasting time on candidates who do not fit within your budget. Conduct research on the average salary for social media managers in your area and consider the candidate's experience and qualifications.

Application Process

Be clear about the application process and the deadline for applications. Indicate whether candidates should submit their applications via email or an online application system. Provide details on what documents you require, such as a resume, cover letter, and portfolio. You may also want to include any assessments or tests that candidates must complete as part of the application process.


A well-crafted job posting is essential to finding the right social media manager for your brand. Be specific about the job description and qualifications, include a salary range, and detail the application process. Taking these steps will attract the right candidates and help you find the best social media manager for your brand.


Creating a job posting for a Social Media Manager can be a daunting task, especially if it's your first time. There are numerous aspects to consider and details to include. However, this article aims to answer frequently asked questions about how to create a comprehensive job posting that will attract the best candidates.

What skills should I look for in a Social Media Manager?

  • Social Media Marketing and Advertising
  • Content Creation and Strategy
  • Community Management
  • Analytics and Reporting
  • Customer Service

    What should I include in the job description?

    The job description should include the job title, company background, job summary, responsibilities, requirements, and qualifications. Make sure to describe the role in more detail and identify the key responsibilities and requirements to attract the right candidates. You can also mention additional details like salary, benefits, and location.

    How do I stand out and attract the best candidates?

  • Make the job posting visually appealing and easy to read by breaking up the text into smaller paragraphs and using bullet points.
  • Use language that will appeal to your target audience and make sure the tone is consistent with your brand and culture.
  • Highlight the benefits of working for your company and offer a competitive salary and benefits package.
  • Start with a compelling introduction that will grab the reader's attention.
  • Ensure that the job requirements and qualifications are realistic and clearly stated.
  • Include a call-to-action at the end of the posting.

    What should I avoid in a job posting?

  • Avoid using gender-specific language that may deter qualified candidates.
  • Avoid using buzzwords or jargon that may not be familiar to everyone.
  • Avoid making the requirements too narrow or overwhelming, which may only attract a limited pool of candidates.
  • Do not make unrealistic salary or benefit promises that you cannot keep.

    How long should a job posting be?

    A job posting should be long enough to provide detailed information, but not so long that it becomes overwhelming or boring. A posting that is one to two pages long, including bullet points and headings, is usually sufficient.


    Creating a job posting for a Social Media Manager can be a challenging task, but including the right information and avoiding common mistakes can make the process go more smoothly. Remember to focus on the key skills you are looking for, highlight the benefits of working for your company, and keep the posting concise and easy to read. With these tips in mind, you can attract the best candidates for the job.

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