Social Media Strategist Job Description Template

This Social Media Strategist job description template is designed to help companies find an experienced professional who can develop and execute social media strategies to achieve specific business goals. The ideal candidate should have excellent communication and analytical skills, as well as a deep understanding of social media platforms, trends, and technologies. By using this template, hiring managers can customize it to fit their company's unique requirements and attract the best candidates.

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Job Description

We are looking for a creative and experienced Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing social media strategies to enhance our brand awareness and engage target audiences. You will work closely with our marketing and communications teams to create social media content and campaigns that align with our business objectives.


  • Develop and execute social media strategy across all relevant channels including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Create engaging social media content, including copywriting, graphics, and videos.
  • Manage and grow social media communities, responding to comments and feedback in a timely manner.
  • Monitor social media analytics and prepare reports on key metrics to measure the success of social media efforts.
  • Collaborate with other teams to integrate social media into marketing campaigns and initiatives.
  • Stay up-to-date with the latest social media trends and technologies, making recommendations for improvements as necessary.


  • Proven experience as a Social Media Strategist or similar role.
  • Knowledge of social media platforms, and experience managing business accounts on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Experience creating social media content with strong copywriting and design skills.
  • Analytical skills and experience with social media analytics tools.
  • Excellent communication and collaboration skills.
  • Bachelor’s degree in Marketing, Communications, Journalism or related field preferred.


Are you looking to hire a social media strategist for your company but don't know how to create an effective job posting? Look no further! This article will provide you with a step-by-step guide on how to write a job posting that will attract the right candidate for the position.

Job Title and Overview

First things first, you should come up with a job title that accurately reflects the position you are hiring for. Some sample job titles could be Social Media Strategist, Social Media Manager, Digital Marketing Strategist, or Communications Director.

The next step is to provide an overview of the position. This should include a brief description of your company, the role and responsibilities of the position, and the qualifications required for the job.

For example:

  • We are a leading marketing agency looking for a creative, experienced Social Media Strategist to join our team.
  • The Social Media Strategist will be responsible for developing and implementing social media campaigns that align with our clients' business objectives.
  • The ideal candidate should have a deep understanding of various social media platforms and analytics tools, as well as exceptional communication and project management skills.

Job Responsibilities

When listing the job responsibilities, be specific and concise. Highlight the key areas that the candidate will be responsible for, such as:

  • Developing and implementing social media strategies across various platforms (Facebook, Instagram, Twitter, etc.)
  • Closely working with the content team to create engaging, informative and visually appealing content
  • Partnering with clients to identify their key social media objectives and develop campaigns that meet their needs
  • Keeping up to date with the latest social media trends and adapting the strategies accordingly


This section is crucial for ensuring that the candidate has the necessary skills and experience to perform the job. When listing the qualifications, be specific, but avoid being too rigid. Instead, provide specific guidelines for the minimum qualifications required, such as:

  • Bachelor's degree in Marketing, Communications, or related field
  • Experience in developing and implementing social media campaigns for diverse clients
  • Excellent writing and communication skills
  • Experience with various social media platforms and analytics tools

Application Process

Provide clear instructions on how to apply for the job. This should include a specific email address for sending resumes, as well as any additional instructions for submitting work samples or completing assessments.

Remember, when creating a job posting, it's important to be as clear and concise as possible. Highlight what makes your company unique and what you're looking for in a candidate. With an effective job posting, you'll be sure to attract top-notch talent for the position of social media strategist.

What is a Social Media Strategist?

A Social Media Strategist is a specialist responsible for creating and implementing social media strategies for a company or organization to achieve specific goals, such as building brand awareness, increasing engagement, and driving sales.

What should be included in a Social Media Strategist job posting?

A Social Media Strategist job posting should include a detailed job description outlining the responsibilities and required qualifications to attract relevant candidates. It is also essential to include information on the company culture, benefits package, and any opportunities for growth.

What are the key responsibilities of a Social Media Strategist?

The key responsibilities of a Social Media Strategist include developing and implementing social media strategies, creating content calendars, producing and editing content, analyzing social media metrics, staying up-to-date with industry trends and changes, and collaborating with other departments to ensure consistency in messaging.

What qualifications should a Social Media Strategist have?

  • A Bachelor's degree in marketing, communications, or a related field.
  • Experience in social media marketing and strategy development.
  • Familiarity with various social media platforms, trends, and changes.
  • Excellent communication, writing, and editing skills.
  • Experience using social media analytics tools to track and report on performance.
  • What are some qualities of a great Social Media Strategist?

    A great Social Media Strategist should be creative, passionate, flexible, and have exceptional communication skills. They should be data-driven, organized, and detail-oriented to analyze metrics and produce high-quality content effectively.

    What are some interview questions for a Social Media Strategist?

  • What social media platforms are you most familiar with and why?
  • Can you give an example of a successful social media campaign you implemented in the past?
  • How do you stay current with the latest trends and changes in the social media industry?
  • How do you approach developing a social media strategy?
  • How do you measure the success of a social media campaign?
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