Territory Manager Job Description Template

The Territory Manager is responsible for managing a specific geographic region and driving sales for the company's products or services within that territory. This role involves developing relationships with customers and prospects, identifying opportunities for growth, and collaborating with internal teams to achieve sales targets. The Territory Manager ensures that sales strategies and tactics are executed effectively to increase revenue and expand the company's presence in the market.

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Job Purpose:

A territory manager is responsible for overseeing a specific geographic area or territory to ensure that sales targets are met or exceeded. The territory manager is responsible for developing and maintaining strong relationships with customers in their assigned territory.

Key Responsibilities:

  • Developing and implementing sales plans to achieve or exceed sales targets
  • Building and maintaining strong relationships with customers in the assigned territory
  • Providing product or service training to customers
  • Identifying and pursuing new business opportunities in the assigned territory
  • Conducting market research to stay up-to-date with industry trends and competitor activity
  • Collaborating with marketing teams to develop sales and marketing campaigns
  • Preparing and analyzing sales reports and presenting findings to senior management
  • Attending trade shows and conferences to represent the company and its products or services


  • Bachelor's degree in business, marketing or a related field
  • Proven experience as a territory manager or in a similar sales role
  • Excellent communication and interpersonal skills
  • Strong organizational and time-management skills
  • Ability to work independently and in a team environment
  • Proficient in Microsoft Office suite, including Excel, PowerPoint and Word
  • Ability to travel within the assigned territory as necessary

Working Conditions:

The territory manager will primarily work in an office environment, but may be required to travel to customer locations within the assigned territory. The territory manager may also be required to attend trade shows and conferences.


Are you looking to add a Territory Manager to your team? Writing a clear and compelling job posting is the key to attracting the right candidates. Here are the steps to creating an effective Territory Manager job posting.

Job Title and Summary

Start with a job title that accurately reflects the position. For a Territory Manager, the title should be clear and concise, such as "Territory Manager" or "Sales Territory Manager." Follow this with a summary that briefly describes the position and its main responsibilities. This will help candidates quickly determine if they are a good fit for the job.

  • Example: Our company is seeking a Territory Manager to oversee sales and customer relations in the Northeast region. This individual will be responsible for managing existing accounts, developing new business, and increasing revenue.
  • Key Responsibilities

    List the main responsibilities of the Territory Manager. Be specific about the tasks and duties involved in the role. Use bullet points to make the information easy to read and digest.

  • Example:
    • Manage sales and customer relationships in assigned territory
    • Identify opportunities to increase revenue and market share
    • Develop and maintain relationships with existing clients
    • Identify and pursue new business prospects
    • Prepare and deliver sales presentations to clients
    • Collaborate with internal teams to ensure customer satisfaction
    • Provide regular sales reports and updates to management

    Qualifications and Skills

    List the qualifications and skills required for the role. This should include both hard skills, such as knowledge of sales techniques and CRM software, and soft skills, such as communication and leadership abilities.

  • Example:
    • 5+ years of experience in sales or business development
    • Bachelor's degree in Business Administration or related field
    • Proven track record of meeting or exceeding sales targets
    • Strong communication and interpersonal skills
    • Ability to work independently and collaboratively
    • Proficiency in sales and CRM software
    • Valid driver's license and ability to travel as needed

    Salary and Benefits

    Include information about the salary range and any benefits that come with the job. This will help candidates determine if the position meets their financial and career goals.

  • Example: We offer a competitive salary range of $70,000-$90,000 per year, dependent on experience. In addition, we provide health, dental, and vision insurance, a 401(k) plan, and paid time off.
  • Conclusion

    By following these steps, you can create a clear and compelling Territory Manager job posting that attracts top talent. Be sure to proofread your posting before publishing it to ensure that it is free of errors and effectively communicates the requirements and expectations of the position.

    What is a Territory Manager?

    A Territory Manager is a position responsible for overseeing a specific geographical area for a company. They are responsible for managing sales, customer relationships, and the overall growth of their designated territory.

    What are the required qualifications for a Territory Manager?

    Typically, a Bachelor's degree in business, marketing, or a related field is required for this role. Additionally, relevant work experience in sales, customer service, or account management is preferred. Strong communication, leadership, and problem-solving skills are also essential.

    What are the key responsibilities of a Territory Manager?

  • Develop and execute strategic plans to increase sales and revenue in the designated territory
  • Build strong relationships with current and prospective clients
  • Collaborate with cross-functional teams such as marketing and customer support to ensure client satisfaction
  • Monitor and analyze market trends and competitors to identify new opportunities
  • Meet sales goals and report on progress to upper management
  • What are the benefits of hiring a Territory Manager?

    By hiring a Territory Manager, companies can ensure that they have a dedicated professional responsible for managing and growing their business in a specific area. This allows for a localized approach to sales and customer service, which can lead to stronger relationships and increased revenue.

    What should be included in a job posting for a Territory Manager?

  • A brief description of the role and responsibilities
  • Required qualifications and preferred experience
  • Description of the company culture and values
  • Benefits and compensation package
  • Instructions on how to apply
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