Territory Sales Manager Job Description Template

The Territory Sales Manager job description template is designed to help companies find experienced sales professionals who can grow their business and drive results within a designated region. As a Territory Sales Manager, the successful candidate will be responsible for building and maintaining relationships with customers, identifying new business opportunities, and achieving sales targets. This template outlines the key skills and qualifications required for the role, including strong communication abilities, proven sales experience, and a customer-focused mindset.

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A Territory Sales Manager is responsible for achieving sales targets in a specific geographic territory. They develop and maintain relationships with existing customers, identify and pursue new business opportunities, and provide feedback to management on market trends and competitor activity.


  • Create and execute a sales plan for the territory that meets or exceeds revenue and sales goals.
  • Develop and maintain relationships with key decision-makers at existing customer accounts to ensure customer retention and satisfaction.
  • Identify and pursue new business opportunities within the territory, including prospecting and cold calling.
  • Utilize CRM tools to maintain customer and opportunity data.
  • Provide feedback to management on market trends, competitor activity, and customer needs.
  • Collaborate with internal teams including marketing, product development, and customer service to deliver exceptional customer experience and ensure customer success.
  • Attend trade shows and industry events as needed to promote products and stay informed of industry trends.


  • Bachelor's degree in business, marketing, or a related field.
  • Minimum of 2 years of experience in sales, with a focus on B2B sales.
  • Experience in the healthcare, technology, or manufacturing industries is preferred.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proven track record of meeting or exceeding sales targets.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Proficiency in Microsoft Office and CRM tools such as Salesforce.


Hiring a skilled Territory Sales Manager is a crucial step for any company that aims to expand its sales and market share. This is a specialized job that requires a unique set of skills, experience, and personality traits. Therefore, writing a compelling and accurate Territory Sales Manager job posting is essential.

Job Title and Summary

The job title should clearly indicate the position's role and level of responsibility. Examples of suitable job titles include Territory Sales Manager, Area Sales Manager, or Sales Representative. The job summary should be brief but informative. It should provide a snapshot of the key responsibilities and qualifications of the job.

  • Job Title: Territory Sales Manager
  • Job Summary: We are searching for an experienced Territory Sales Manager to expand our company's customer base, develop new business opportunities, and increase revenue in a specific geographical area. The ideal candidate should have a proven track record of achieving sales targets, managing customer relationships, and leading a sales team.


The responsibilities section should detail the key tasks and duties that the Territory Sales Manager will be expected to handle. Be specific about the territory location and the sales goals they are expected to achieve. You can also mention if there is existing customer base in the area.

  • Develop and implement a strategic sales plan to achieve sales targets and expand the customer base in the assigned territory.
  • Identify and pursue new business opportunities and partnerships within the territory.
  • Collaborate with the sales team to ensure that sales targets are met.
  • Provide sales forecasts and monthly reports to the Sales Director.
  • Build and maintain relationships with key customers and stakeholders in the territory.
  • Stay up-to-date with industry trends, market developments, and competitor activities.


The qualifications section should outline the minimum requirements that a candidate should have in terms of experience, education, and skills. If there's any required language proficiency, be sure to indicate that too.

  • Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
  • 3+ years of experience in territory sales management and/or account management.
  • Proven track record of achieving sales targets and growing revenue.
  • Excellent communication and interpersonal skills.
  • Adept at building and maintaining long-term customer relationships.
  • Ability to work independently and in a team environment.
  • Fluent in English and any local language(s) spoken in the territory.
  • Willingness to travel extensively within the assigned territory.

Compensation and Benefits

The compensation and benefits section should provide details about the salary range, commission or bonus structure, and other perks or benefits that the company offers. You can also provide information on the company culture and values.

  • Competitive base salary based on experience and qualifications.
  • Commission or bonus-based compensation model.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with company match.
  • Paid vacation and holidays.

Closing Statement

The closing statement should be inviting and encourage potential candidates to apply. You can include a call-to-action or a brief sentence about the company's mission or vision.

  • If you are a motivated sales professional who is eager to take on new challenges, we encourage you to apply for this exciting opportunity to build a meaningful career with our team.


Writing a Territory Sales Manager job posting requires careful consideration of the role's responsibilities, qualifications, and compensation. By providing clear and concise information, you can attract qualified candidates to help your company achieve its sales goals and expand its customer base.

FAQs on Creating Territory Sales Manager Job Posting

Creating a job posting can be daunting, especially when it is for a role as important as a Territory Sales Manager. To help you in the process, we have compiled a list of frequently asked questions that will guide you to create a well-written and effective job posting that attracts the best candidates.

What Should Be Included in a Territory Sales Manager Job Posting?

  • A brief overview of the company and the role should be provided.
  • Essential qualifications, experience and skill set required to perform the role should be clearly stated.
  • Responsibilities and duties that will be carried out by the Territory Sales Manager should be outlined in detail.
  • The targeted sales territory should be specified, including any travel required.
  • Details on the sales goal and performance expectations should be included.
  • The compensation package and benefits should be outlined.
  • Information on performance reviews and any professional development opportunities provided by the company should be mentioned.
  • How Can I Make Sure My Job Posting Stands Out?

  • Start by writing an engaging and exciting job description, highlight key points of differentiation between the role you are advertising and others in the market.
  • Avoid using generic job titles: instead choose descriptive, job-specific titles.
  • Ensure your job posting is mobile-friendly so applicants can easily view it on any device.
  • Provide insight into your company's culture, mission, vision and values as well as any other unique selling points that may draw in candidates.
  • In the compensation section, be transparent about bonuses, sales incentives, and any other perks or benefits that may attract candidates.
  • Incorporate relevant hashtags, and use targeted industry or regional keywords to attract attention and improve search engine results ranking.
  • What Are Some Best Practices For Encouraging More Qualified Candidates To Apply?

  • Be specific about the position’s requirements and responsibilities to ensure that only qualified candidates apply.
  • Create a clear distinction between required skills and preferred skills.
  • Incorporate a concise and well-crafted summary to entice desirable candidates.
  • Ensure that the candidate can easily apply for the role by keeping the application process straightforward and user-friendly.
  • Showcase company culture, benefits, and employee value propositions to distinguish yourself from the competition and encourage potential hires to apply.
  • What Should I Avoid When Creating My Territory Sales Manager Job Posting?

  • Avoid using internal jargon or acronyms, instead use language that is clear and understandable to all applicants.
  • Do not make empty promises or exaggerate the role; it ultimately wastes time and makes for frustrated candidates if the role doesn't fulfill their expectations.
  • Avoid discrimination in the job posting and ensure that all candidates are equally considered regardless of age, gender, religion or ethnicity.
  • Avoid lengthy and confusing job descriptions, candidates prefer brief and to-the-point job postings. So, keep it simple.
  • Creating an effective and attractive Territory Sales Manager job posting can be crucial in attracting the right candidates for your business. By following the above-mentioned best practices, you can make sure you have created an engaging and recognizable job offer that can help you find the best candidates for the role. Remember to keep it simple, precise, and straightforward for an optimized candidate experience.

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