Territory Sales Representative Job Description Template

The role of a Territory Sales Representative is to manage and grow sales within a designated region. They are responsible for building and maintaining relationships with customers, identifying and pursuing new sales opportunities, and achieving sales targets. This job description template outlines the key responsibilities, qualifications, and skills needed for a successful Territory Sales Representative.

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Job Overview

We are seeking a highly motivated and goal-oriented Territory Sales Representative to join our sales team. The Territory Sales Representative will be responsible for selling our products and services to potential customers and maintaining existing customer relationships. The ideal candidate will have strong communication skills, a passion for sales, and the ability to work independently.

Key Responsibilities

  • Identify potential customers and develop new business through cold calling, networking, and other sales activities.
  • Maintain and grow relationships with existing customers by providing exceptional customer service and support.
  • Meet or exceed sales goals and quotas on a monthly, quarterly, and annual basis.
  • Provide accurate sales forecasts and reports to management.
  • Attend trade shows and conferences to generate leads and promote our products and services.


  • Bachelor's degree in marketing, business administration or a related field.
  • At least 2 years of sales experience in the territory sales field.
  • Strong communication and interpersonal skills.
  • Proven track record of achieving sales goals and quotas.
  • Ability to work independently and as part of a team.
  • Willingness to travel within the assigned territory.


  • Competitive salary and commission structure.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with company match.
  • Paid time off and holidays.


Creating a job posting for a Territory Sales Representative is an essential part of the hiring process. Not only does it provide potential candidates with crucial information about the position, but it also sets clear expectations for the responsibilities and requirements of the job. Here are some tips for creating a comprehensive Territory Sales Representative job posting.

1. Highlight the Job Title and Key Responsibilities

The job title and key responsibilities should be the first things that a candidate sees when reviewing your job posting. This information should be clear and concise. Use bullet points to break down the main duties and include essential information like geographic territory and reporting relationships.

  • Job Title: Territory Sales Representative
  • Responsibilities:
    • Develop and maintain a deep understanding of the company's products and services.
    • Manage and grow sales within assigned territory.
    • Identify and pursue new sales opportunities.
    • Develop and maintain relationships with key customers.
    • Provide accurate and timely sales forecasts and reports.
    • Collaborate with internal teams to ensure customer satisfaction.

    2. Specify Required Qualifications

    Make sure to include the qualifications required for the job, such as education, experience, technical skills, and personal qualities. This section will help potential candidates evaluate if they possess the necessary skills to apply for the position.

  • Required Qualifications:
    • Bachelor's degree in Marketing, Business Administration, or related field.
    • 3-5 years of sales experience in a business-to-business environment.
    • Experience with CRM software and sales reporting tools.
    • Excellent communication and interpersonal skills.
    • Self-starter with strong organizational skills and attention to detail.

    3. Describe Company Culture and Benefits

    The third part of your job posting should provide candidates with some insight into your company culture and work environment. Include details on benefits such as health insurance, 401k plan, and paid time off, and describe any other perks offered.

  • Company Culture and Benefits:
    • Fast-paced and dynamic work environment.
    • Competitive salary and commission structure.
    • Health, dental, and vision insurance.
    • 401k plan with employer contributions.
    • Generous paid time off policy.
    • Team-oriented and collaborative workplace.


    Creating a Territory Sales Representative job posting takes time and effort, but it is worth it to attract top-quality candidates. By highlighting the job title and key responsibilities, specifying required qualifications, and describing company culture and benefits, you can increase the likelihood of finding the right person for the job.

    What is a Territory Sales Representative?

    A Territory Sales Representative is a sales professional who is responsible for promoting and selling a company's products or services within a specific geographic area. This role involves building relationships with customers, generating leads, and achieving sales targets.

    What skills does a Territory Sales Representative need?

    • Excellent communication skills
    • Strong negotiation skills
    • Ability to build and maintain relationships with customers
    • Good knowledge of sales and marketing techniques
    • Good organizational and time management skills
    • Ability to work independently and as part of a team

    What are the educational requirements for a Territory Sales Representative?

    There are no specific educational requirements for this role, but most employers prefer candidates with a bachelor's degree in a related field such as business, marketing, or sales. Relevant work experience in sales can also be an advantage.

    What should I include in a job posting for a Territory Sales Representative?

    • Job title and location
    • Job summary and responsibilities
    • Requirements (skills, education, experience)
    • Company overview and culture
    • Compensation and benefits
    • How to apply

    What are some tips for writing an effective job posting?

    • Use clear and concise language
    • Include relevant keywords and phrases
    • Avoid gender-biased language
    • Highlight the most important information
    • Showcase your company's culture and values
    • Make the application process easy and straightforward

    How can I attract the right candidates?

    One way to attract the right candidates is to use job boards that specialize in sales or marketing positions. You can also reach out to professional associations and industry groups to promote your job posting. In addition, you can ask your employees for referrals or use social media to spread the word.

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