Wine Sales Representative Job Description Template

A wine sales representative job involves developing and maintaining customer relations, increasing sales, and promoting brand awareness of a winery or vineyard. The ideal candidate should possess excellent communication and sales skills, passion for wine, and knowledge of the industry. This job description template is designed to help your company attract qualified candidates and streamline the hiring process.

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Job Overview

As a Wine Sales Representative, you will be responsible for building and maintaining strong relationships with clients, identifying sales opportunities, and increasing market share of our wines. You will work in a highly collaborative environment with our sales team to develop and execute effective sales strategies that align with our business goals.

Key Responsibilities

  • Develop and maintain relationships with existing clients and identify new sales opportunities through prospecting and networking.
  • Execute and manage effective sales strategies that align with the company's business objectives.
  • Meet and exceed sales targets by promoting and selling our wines to customers.
  • Provide exceptional customer service by addressing customer inquiries and concerns.
  • Maintain accurate sales records and sales reports to analyze sales and market trends.


  • Bachelor's degree in business, marketing, or related field.
  • Minimum of 3 years of experience in wine sales, preferably in a high-end retail or restaurant environment.
  • Proven sales experience with a successful track record of meeting and exceeding sales targets.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and collaborate effectively with a team.
  • Strong organizational and time-management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Proficient in Microsoft Office Suite and CRM software.
  • Passionate about wine and knowledge of wine regions, varietals, and production methods.

If you have a passion for wine and proven sales experience, we encourage you to apply for this exciting opportunity to grow with our company.


If you are looking to hire a Wine Sales Representative for your company, it is important to create an effective job posting that will attract highly qualified candidates. A well-written job posting can help you to find the right person with the skills and experience that will help your company grow and succeed. Here are some tips on how to create a wine sales representative job posting that will stand out to potential candidates.

Job Title and Overview

The job title should be clear and concise, such as "Wine Sales Representative" or "Regional Wine Sales Manager". In the overview, provide a brief description of the position and the purpose of the role. Discuss the various aspects of the job, including account management, sales goals, working with existing clients, and possibly, leading a sales team. Highlight the important responsibilities the representative will hold, as well as their potential to contribute to the company's sales growth.

Key Requirements and Qualifications

In this section, outline the key requirements for the position. Include qualifications such as a Bachelor's Degree in Sales or Marketing, prior experience in wine sales, experience working with distributors, and/or a strong network of wine industry contacts. Be sure to list any preferred qualifications or certifications when possible such as the Wine and Spirits Education Trust (WSET) certification or Sommelier certification.

Duties and Responsibilities

Outline the specific duties and responsibilities the representative can expect to take on. This may include managing existing accounts, creating and managing their own sales funnel, identifying new distribution channels, and potentially traveling to meet with clients. Highlight the expectations for communication, including the ability to provide regular updates and attend in-person meetings as required. Also, be clear about sales quotas and goals that must be met.

Skills and Competencies

List any skills and competencies your ideal candidate should have. This could include excellent verbal and written communication skills, a strong work ethic, strategic thinking, ability to thrive in a fast-paced environment, and the ability to build and maintain effective relationships with customers. If the job requires travel or working remotely, detail the required level of independence and flexibility needed.

Company Overview

Provide a brief overview of the company, including its culture, values, history and standing in the wine industry. Highlight the company's commitment to producing high-quality wines, increasing sales, or growing the market share. Speak to the strengths of the company to attract top-tier wine sales candidates.


Creating a wine sales representative job posting that stands out is the first step in attracting the right candidate for the position. Use these tips to create a job posting that highlights the qualities and qualifications you are seeking, as well as the benefits of joining your wine company. With the right job posting and access to the right platform, you will find the right candidate for the job with ease.

What are the requirements for a Wine Sales Representative?

The requirements for a wine sales representative vary depending on the company, but generally include a high school diploma or equivalent, relevant work experience in sales or the wine industry, excellent communication and customer service skills, and a strong knowledge of wines and the beverage industry. Some companies may require a bachelor's degree or certification in wine sales.

What are the responsibilities of a Wine Sales Representative?

The responsibilities of a wine sales representative include promoting and selling wine products, establishing and maintaining relationships with clients and customers, attending trade shows and wine tastings, providing product education and training, conducting presentations and wine samplings, creating and implementing sales strategies, and achieving sales targets.

What are the key skills required for a Wine Sales Representative?

The key skills required for a wine sales representative include excellent communication and interpersonal skills, strong negotiation and sales skills, knowledge of the wine industry and product offerings, customer service skills, organization and time management skills, and the ability to work independently as well as in a team environment.

What is the salary range for a Wine Sales Representative?

The salary range for a wine sales representative varies depending on the company, location, and experience level. Entry-level positions typically start at around $30,000 per year, while experienced representatives can earn upwards of $100,000 or more per year. Commission and bonuses may also be offered on top of the base salary.

What is the work environment like for a Wine Sales Representative?

The work environment for a wine sales representative varies depending on the company and the location. Representatives may work in an office setting, but often spend a significant amount of time on the road, visiting clients and attending trade shows and other events. The job can be physically demanding, as representatives may need to lift and transport cases of wine.

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